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Let’s Meet!

Lasso is gearing up for a fantastic week at the 2019 NAHB International Builders’ Show! The industry’s largest trade show will take place February 19-21, 2019 at the Las Vegas Convention Center. We’ve been working on exciting new technology innovations and educational content and can’t wait to share them.

Most importantly, we’d like to meet YOU there! Whether you are an existing or prospective client, if you’re interested in having a one-on-meeting with a Lasso team member, use our IBS calendar here to schedule your preferred day and time. We also hope to see you at one of the IBS 2019 events below!

Lasso CRM at IBS Sales Central

Sales Central

DATE: February 19-21
TIME: 7:30 AM – 5:30 PM, daily
ROOM: South 219

Lasso is a sponsor of one of the largest education events at IBS 2019 – Sales Central. Produced by NAHB’s National Sales and Marketing Council, Sales Central is your one-stop shop for education and networking. Stop by Sales Central Tuesday-Thursday for breakfast or lunch, and be sure to visit the Lasso display to chat with the team about the latest in CRM and lead management.

Lasso and Group Two Advertising are co-hosting Day 1 of Sales Central, which includes speaking sessions with Mike Lyon, Kerry Mulcrone, Roland Nairnsey, Quint Lears, Mary Marshall, Ronda Conger and Sara Williams. Plus, Group Two is celebrating their 50th anniversary, so there’s plenty of fun in store! Learn more at

Dave Betcher at IBS 2019

Email Marketing: The Untold Story

PRESENTED BY: Dave Betcher, VP of Consulting Services, Lasso CRM
DATE: Tuesday, February 19
TIME: 1:30-2:00 PM
ROOM: Tech Bytes Room, South 229

Here’s the thing with email marketing: you can’t sit still. It evolves and changes constantly, but it’s still one of the best ways of communicating with prospects. During this fun, interactive Tech Bytes session, Dave will share and discuss findings from analyzing 1000’s of builder’s emails. He’ll deconstruct real-life campaigns to show you the good, the bad and the ugly, and share some favorite email tales! You’ll leave armed with the tools to elevate your email marketing. (Continuing Education: NAHB – 0.50 CE hours) Learn more about this session.

Let Your Data Lead the Way: Marketing Attribution 101

PRESENTED BY: Chris Hartley, Dunhill & Nathan Carlisle Homes; Dave Betcher, Lasso CRM; Lucy Wohltman, Zillow Group; Aryan Moharir, LGI Homes
DATE: Wednesday, February 20
TIME: 1:15-1:45 PM
ROOM: Tech Bytes Room, South 229

It’s rare for a buyer to decide a builder or home is right for them based on a single ad. Home buyers use a variety of resources throughout their decision-making process, yet too often marketers credit a single campaign with converting leads. In this Tech Bytes session, panelists will use real-world builder scenarios and examples to illuminate the downfalls of single-touch marketing models, and provide the steps to take for multi-touch attribution. Learn how to connect your marketing channels and data sources to your CRM, the different attribution models, and how to analyze results and adjust. (Continuing Education: NAHB – 0.50 CE hours) Learn more about this session.

Lasso CRM + ECi MarkSystems

Lasso is proud to be an ECi Software Solutions company! Learn more about the ECi MarkSystems and Lasso CRM integration by visiting us in Booth #SU925 at IBS. Read more about the integration.

BuilderTech 2018

BuilderTech Cocktail Reception

DATE: Wednesday, February 20
TIME: 5:30-8:30 PM

Lasso CRM and Builder Designs are hosting our annual cocktail party and one of the hottest tickets at the International Builders’ Show! BuilderTech is a relaxed event where you can network with leading home builders, developers and real estate technology experts. Enjoy signature drinks, hors d’oeuvres and fantastic company. This event is by invitation only. If you’re interested in attending, please email Angela McKay at

We hope you’ll join us at one or all of these events. See you soon in Vegas!


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