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The Lasso Blog

Email Buidders

Lasso’s built-in design editor is a great tool for creating clean, simple, mobile-responsive email templates. You can create an email from scratch and customize with a bit of HTML know-how, use a pre-built email template from the Lasso template library, or you can always connect with Lasso’s Consulting Services team to learn how you can have expertly crafted templates created for you.

However, some of Lasso’s clients use an agency or an email builder they are more familiar with. If you’ve been using a specific email building platform for a while and are hesitant to change, many of the top email builders offer the ability to export or extract your HTML. From there, you are able to paste that code right in to Lasso with little to no disruption to design or function. Keep in mind, any merge tags or elements that pull data from your email builder account will need be removed and/or replaced with Lasso’s specialized tokens. We’re going to take a look at three free email builders and review how you can get those templates into your Lasso project.



Arguably one of the biggest players in email marketing, Mailchimp has made a name for itself due to its accessibility and its super easy builder interface.

Mailchimp allows you to export an HTML file directly to your desktop. From there, you can open in any text editor or web browser to copy and paste into Lasso. To do this, you will need to be sure you save your email as a template. Take a look below to see how it’s done.


Moosend’s easy-to-use drag-and-drop email editor allows you to create professional-looking email templates without any prior HTML knowledge. Loaded with customizable, ready-made templates and custom fonts, you will need to send yourself an actual email via Moosend in order to extract the HTML source code.

See how it works below.

BEE Free

With more than a million users, BEE Free is no small fry when it comes to building email. Their template library allows you to easily create email templates that are eye catching and on brand. Their export feature, built right into the editor page, is handy, but the export will not include URL links to your images. This means that any images you use in your template will need to be uploaded into Lasso and replaced in your email. A simple process, but just one added step to be aware of.

Watch the video below to see how it’s done.

As you can see, there is a lot of flexibility when using external email builders. Whether you decide to use Lasso’s Design Editor, or an external email builder, finding a system that you’re comfortable with is what’s most important. Just be sure to check all links for accuracy and TEST, TEST, TEST before hitting send.
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