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Leading Huntsville Alabama home builder views CRM as core to marketing, sales and homebuyer satisfaction

Vancouver, Canada – (June 14, 2012) – Lasso Data Systems, leading provider of CRM homebuilder software solutions for the residential new-home industry, has been selected as Hunter Homes CRM sales software to manage prospect information across its portfolio of residential communities throughout the Huntsville/Madison County area.

“We want to be a market leader in using technology to serve our homebuyers and Lasso CRM is proven to have deep functionality for residential marketing and sales, it’s easy-to-use, and their team delivers top notch customer support,” stated Matt Riley, Sales Manager at Hunter Homes. “With Lasso, we can capture and follow up with all our prospective homebuyers quickly and effectively, plus their CRM software tools such as email marketing and website analytics help us communicate and nurture relationships with potential buyers and the broker community. Using an effective CRM tool like Lasso is going to give us a huge competitive advantage,” added Riley.

“We are extremely pleased to be selected to provide our CRM home builder software to Hunter Homes, a prestigious Alabama homebuilder with an exceptional reputation for quality and value who is also a leader in innovative approaches to marketing and sales,” stated Dave Clements, CEO, Lasso Data Systems. “We look forward to serving the Hunter Homes team for years to come,” added Clements.

About Hunter Homes:
Hunter Homes is a leading residential homebuilder in the state of Alabama, offering the best quality, most energy efficient, and the most choice available to homebuyers in the market. Hunter Homes’ mission is simple, offer the customer what they want, at a price they can afford all while delivering superior quality and lifestyles. Hunter Homes builds homes throughout the Greater North Alabama area, serving the community for decades. Hunter Homes is a privately held company based in Huntsville, AL. www.hunter-homes.com

About Lasso Data Systems:
Lasso Data Systems is the leading developer of innovative “on-demand” CRM home builder software for builders and developers. Lasso, deployed on thousands of projects globally, equips real estate developers, home builders and sales agencies to convert prospects to purchasers and to sell their developments faster and easier. The company’s software manages potential homebuyers online from interest list to occupancy including marketing, sales, inventory and contract management. Lasso works equally well for diverse developments from urban high-rise to suburban townhomes, single family, master planned and senior communities, and golf, mountain and ocean destination resorts. Lasso is designed for ease of use, rapid deployment and pay by usage to maximize each client’s ROI and reduce their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, BC, Canada. www.lassoCRM.com

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