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Video in email has become a hot topic. It’s a great way to keep your readers engaged and can increase your open rates by up to 6%. However, there is a misconception that inserting a video in an email means that it will play directly in the reader’s inbox. Unfortunately, only a handful of email clients actually support playing embedded video. Most clients, including Gmail and Outlook do not have the technical requirements needed to embed your video.

Despite this obstacle, adding video in one way or another is beneficial to increasing results like click-throughs, shares, lead generation, and sales. Here we’ll review the many options for adding videos, including GIFs, linking, and embedding.

Using a GIF

If your video is short and doesn’t have sound, creating a GIF to display a small animation is a great alternative. Keep in mind that the larger your GIF file, the longer it takes to load in the reader’s inbox, so you’ll want to keep it short and sweet. There are a number of email clients (namely Outlook 2007, 2010 and 2013) that do not support GIFs and will only show the first frame in your animation, so be sure that frame supports your message.

Linking a Static Image

This is probably the simplest way to add a video to your email and is still engaging and rewarding for your readers. Additionally, you are able to link to your YouTube or Vimeo channels, which in turn can lead to additional video views and website traffic. To do this, you’ll first want to choose a compelling image. Video intros can sometimes be a bit bland, so choosing a moment in the video that will grab attention is key. Take a screen capture of your desired frame and open it in an image editing software. Crop your image, and place a play button over it, to indicate that it’s a video. There are a few online resources that will do this for you; one of our favorites is found here. Once you have your image in place, use the link button in Lasso’s editor to add a URL to your image. This can be a YouTube or Vimeo link, or a link to anywhere your video is hosted, ie: your website.

Third Party Apps: BombBomb

Using a third-party, paid app like BombBomb is a great time saver for inserting video into individual emails. Lasso integrates well with BombBomb, and allows you to record, send, and track your video seamlessly. Keep in mind that even BombBomb will encounter the same support issues and will rely on a fallback image for email clients that do not support video.

Embedding Video into HTML

If you’ve made it this far, then we can assume you are serious about embedding video to play directly in your reader’s inbox. This can be done with a bit of HTML know-how. Remember, only email clients that support embedded videos will play, so you’ll need to supply a fallback image for those that don’t. Full instructions on how to do it can be found in Lasso’s Help Center. If you’re a visual learner, this video will walk you through the process (just be sure to also grab the HTML code found below):

CSS CODE
Insert the following CSS code somewhere within the <style> tags of your template. This code does not need to be changed.


 

.video-wrapper {display:none;}

@media (-webkit-min-device-pixel-ratio: 0) and (min-device-width:1024px)

{

.video-wrapper { display:block!important; }

.video-fallback { display:none!important; }

}

@supports (-webkit-overflow-scrolling:touch) and (color:#ffffffff) {

div[class^=video-wrapper] { display:block!important; }

div[class^=video-fallback] { display:none!important; }

}

#MessageViewBody .video-wrapper { display:block!important; }

#MessageViewBody .video-fallback { display:none!important; }

HTML CODE
Insert the following HTML in the body of your email, where you want your video to appear. You will need to customize this code with your own images and video link.


 

<!– video section –>

<div align=”center” class=”video-wrapper” style=”display:none;”>

<video width=”500″ height=”auto” controls=”controls” poster=”http://app.lassocrm.com/FileWarehouse/Users/User_25264/Images/video_screen_without_play.jpg” src=”https://www.lassocrm.com/wp-content/uploads/2020/04/ECI_Lasso_CRM.mp4″ >

<!– fallback 1 –>

<a href=”https://www.lassocrm.com/wp-content/uploads/2020/04/ECI_Lasso_CRM.mp4″ ><img height=”auto”

src=”http://app.lassocrm.com/FileWarehouse/Users/User_25264/Images/video_screen_with_play.jpg” width=”500″ /></a>

</video>

</div>

<!– fallback section –>

<div class=”video-fallback”>

<a href=”https://www.lassocrm.com/wp-content/uploads/2020/04/ECI_Lasso_CRM.mp4″ ><img height=”auto”

src=”http://app.lassocrm.com/FileWarehouse/Users/User_25264/Images/video_screen_with_play.jpg” width=”500″ /></a>

</div>

FULL TEMPLATE CODE
If you would like to try sample code before creating your own template, use the following code and paste into the source code section of a new email template:


 

<!doctype html>

<html>

<head>

<title></title>

<style type=”text/css”>

 .video-wrapper {display:none;}

 @media (-webkit-min-device-pixel-ratio: 0) and (min-device-width:1024px)

 {

  .video-wrapper { display:block!important; }

  .video-fallback { display:none!important; }

 }

 @supports (-webkit-overflow-scrolling:touch) and (color:#ffffffff) {

  div[class^=video-wrapper] { display:block!important; }

  div[class^=video-fallback] { display:none!important; }

  }

  #MessageViewBody .video-wrapper { display:block!important; }

  #MessageViewBody .video-fallback { display:none!important; }

</style>

</head>

<body>

<!– video section –>

<div align=”center” class=”video-wrapper” style=”display:none;”>

<video width=”500″ height=”auto” controls=”controls” poster=”http://app.lassocrm.com/FileWarehouse/Users/User_25264/Images/video_screen_without_play.jpg” src=”https://www.lassocrm.com/wp-content/uploads/2020/04/ECI_Lasso_CRM.mp4″ >

<!– fallback 1 –>

<a href=”https://www.lassocrm.com/wp-content/uploads/2020/04/ECI_Lasso_CRM.mp4″ ><img height=”auto”

src=”http://app.lassocrm.com/FileWarehouse/Users/User_25264/Images/video_screen_with_play.jpg” width=”500″ /></a>

</video>

</div>

<!– fallback section –>

<div class=”video-fallback”>

<a href=”https://www.lassocrm.com/wp-content/uploads/2020/04/ECI_Lasso_CRM.mp4″ ><img height=”auto”

src=”http://app.lassocrm.com/FileWarehouse/Users/User_25264/Images/video_screen_with_play.jpg” width=”500″ /></a>

</div>

</body>

</html>

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