Did you know that members of Generation Y – those born between 1980 and 1995 – comprise the largest share of home buyers at 31 percent? Did you know that this group also has the largest share of first-time home buyers at 76 percent? Despite significant challenges like tight credit and high debt, this group still sees the value of home ownership, and is taking steps to make it happen.
As a new home marketer, how can you reach this group? Meredith Oliver of Creating WOW Communications shares a few tips:
- Have an effective online presence, including a responsive website
- Implement email marketing
- Be active on social media
For more details, read Meredith’s complete blog post here.