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The Lasso Blog

Lasso Data Systems, leading provider of CRM homebuilder software solutions for the residential new-home industry, has been selected as Heartland Homes' CRM sales software to manage prospect and purchaser information across its portfolio of residential communities throughout the Pittsburgh area.

“Studies by the NAHB and NAR have both shown that all sales people struggle with performing follow up effectively,” stated Kevin Oakley, Director of Marketing at Heartland Homes. “Using an effective CRM tool like Lasso is going to give us a huge competitive advantage. Our initial test of the Lasso system was with out online sales counselor over four months. Her efficiency skyrocketed, but more importantly, she started selling more homes. She went from being 6% of total company sales to 25% in four months – with no other changes to our process,” adds Oakley. “With those kinds of results, I knew the next step was to get our entire sales team on board with Lasso CRM as quickly as possible. The team at Lasso has been great to work with too. They just added the ability for BDX/ leads to be entered directly into the system saving us tons of data entry time.”

“We are extremely pleased to be selected to provide our CRM software services to Heartland Homes, an award winning homebuilder with an exceptional reputation for quality and value who is also a leader in innovative approaches to marketing and sales” stated Dave Clements, CEO, Lasso Data Systems. “We look forward to serving the Heartland team for years to come,” added Clements. Read more…

Learn more about Lasso's recent news and announcements here.

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