Nobody likes a failure but it’s amazing how many don’t get cleaned up!
I’m referring to email failures. When a mass mail is sent Lasso attempts to send to all the email addresses in the list or group. Some of these email addresses fail . . . it’s inevitable. But the key is to minimize these failures. After you send out a mass email through Lasso, the Mass Mail Details report will show all the email failures. I encourage you to review this list and take action! Not only will cleaning up your database help with deliver-ability, it could help you re-engage with prospects. By reducing some of these failures, your mass mail reporting statistics will be more meaningful as you go forward.
Below is a list of example failure notifications and their explanations.
|Hard Bounce||Email attempted. Registrant email address does not exist.Suggested Client Action: Contact Registrant to obtain new email address.|
|Hard Bounce (Suppressed)||Email address has hard bounced in the past and therefore is suppressed from future mass mails.Suggested Client Action: Contact Registrant to obtain new email address.|
|Soft Bounce||Email could not send due to an issue with the Registrant's email mailbox (e.g. mailbox is full).Suggested Client Action: If the email consistently soft bounces, contact Registrant and ask for an alternate email address. If the email has bounced more than 3 times, a good rule of thumb is to opt them out.|
|Invalid Email Address||Email address has syntax errors (e.g. angelam@@mylasso.com)Suggested Client Action: Correct error in Registrant email address.|
|Email address has been opted-out||Registrant has Opted-Out or unsubscribed from Mass Mail for this project. Registrants will not receive any mass emails for this project.Suggested Client Action: Contact Registrant to determine project interest level. Registrant should be removed from Custom list and/or Group.|
|Registrant had no email address||No email address in Lasso.Suggested Client Action: Contact Registrant to obtain email address. Adjust Custom List criteria for Mass Mails to exclude Registrants without an email address.|
|Registrant has chosen not to receive email||Contact preference in Lasso is No Contact or No Email across all Client ProjectsSuggested Client Action: Registrant should be removed from Mass Mail Custom List and/or Group.|
|Technical||Email cannot be delivered to the email address because of technical difficulties (e.g. Network error, or a Data format error). Note: in some cases, the email addresses have incorrect domain names (misspelled) or typos.Suggested Client Action: Update Registrant email address. Contact Registrant to confirm email.|
|Block||Mass Mail is being blocked because your domain name or IP address is on an ISP/Inbox Provider internal blacklist.Suggested Client Action: If email is a corporate address, follow-up with Registrant to request unblock, or ask for alternate email address. If email address is a large ISP (e.g. Hotmail, gmail, Yahoo, etc.), try resending in smaller volume. A typical rule of thumb, the larger the list, the higher the chances of blocks. If issue persists, contact Lasso Support.|