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Happy Holidays 2017 from Lasso CRM
Dear Lasso Friends,

As we approach the end of 2017, on behalf of the entire Lasso team, I would like to wish you and your families the very best during the Holiday Season and for 2018!

2017 has been another strong year for North American homebuilders and developers, and we are extremely proud to be a part of such an important and dynamic industry.  We’ve also had an exciting, progressive year at Lasso. We’ve been proud to:

  • Welcome approximately 100 new clients from a cross section of leading urban developers, single family and master planned builders, and new home agencies.
  • Welcome 6 terrific new employees to our Lasso team.
  • Host 10 online educational webinars for new home marketing and sales professionals, attracting over 2,000 registrants over the course of the year.
  • Increase the velocity and scope of new innovative features including:
    • Enhancements to e-marketing including a new, easier to use HTML editor.
    • Improved appointment management, including SMS reminders.
    • A comprehensive application integration (API) framework to provide deeper connectivity with other business systems, including leading construction management systems.
  • Launch our QuickStart SUCCESS implementation and training option, which provides additional expert services, processes, and templates that speed the deployment, adoption, use and benefits of Lasso CRM.

As part of our vision to be your technology hub for new home sales, our #1 goal in 2018 is to provide you with high value, innovative features for users, deeper integrations, and advance our reporting and data analytics capability.

We feel fortunate to serve you, the very best in new home sales and marketing, and we look forward to helping you make 2018 more successful and profitable. If you have suggestions or questions, please don’t hesitate to email me at

For now, from the Lasso Team to yours, have a safe, happy and prosperous holiday season!

Thank you and best wishes,


Dave Clements

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