Last week, Twitter announced the launch of its new video sharing service, Vine, which allows users to create and share wildly appealing, 6-second video loops. Just as Twitter is used to share small bits of text, Vine shares snippets of visual and audio content that plays back automatically within the post. There’s no clicking off to another page; no media to download. It’s right there for you, a 6-second slice of life that’s easily shared on your Vine, Twitter and Facebook feeds.
So what’s the buzz about? After all, social video sharing isn’t exactly new. True, but the manner in which Vine videos are made and shared is exciting. It’s quick, easy, and can be done in-house by your sales or marketing team. Videos are recorded simply by touching the screen of your smartphone; lift your finger and recording stops. Like Twitter, the brevity of the format encourages creativity and spontaneity. Marketers are already taking note.
Here’s an example of a Vine video created by a real estate company that shows off the team’s winning attitude.
Though there are a few bugs to be worked out (as with any new social platform), Vine enthusiasm is spreading like wildfire. Here are five ways real estate sales and marketing pros can use Vine now to generate awareness and interest in their communities:
- Live Events: In addition to live-tweeting at industry or marketing events, share real-time video to create buzz and excitement.
- Open Houses and Agent Luncheons: Instead of telling your followers what fun folks are having, show them!
- Behind-the-Scenes: Take a quick video of construction as it’s happening, or the designers of your new model home in action, to build anticipation.
- Sneak Peek: Record an introduction to a longer promotional video to encourage more click-throughs.
- SEO: Visual content, including video, is an important tool to boost search engine rankings.
Woven into your social media strategy, Vine can help you connect with prospective homebuyers in a new, meaningful way. Currently, the Vine app is available as a free download on the iPhone and iPod Touch. Give it a try and let us know what you think!