Originally published at homebuilders.com.
Last week, I had the pleasure of attending the Pacific Coast Builders’ Conference (PCBC) in San Francisco. The event is always a great opportunity to meet up with some of our clients and friends and see the latest in new home construction at the exhibit hall. Attending the sales sessions featuring Mike Lyon, Myers Barnes, Jeff Shore and Jason Forrest were fantastic as these consummate professionals always provide valuable tips and suggestions to become a top performer in marketing, selling or managing. Jeff Shore presented exceptional suggestions for overcoming objections. Mike and Myers delivered a literal roadmap to successful integration of online and onsite selling. All the presenters relayed the importance of using CRM technology to manage leads, make your sales process repeatable and effectively communicate with prospects and buyers.
PCBC is known for providing engaging and high-profile keynote speakers and this year did not disappoint. Guy Kawasaki presented on his new book – Enchantment: The Art of Changing Hearts, Minds and Actions. His presentation focused on the 10 things you can do to influence what people will do while maintaining the highest standard of ethics. I would imagine Guy sold a lot of books that day – a powerful, entertaining presentation.