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Fresh Perspectives 2015 Webinar with Kerry Mulcrone

Lasso CEO Dave Clements said it well, “Everyone knows that the Internet has changed the world, and it’s certainly changed the homebuilding industry. So what really remains as the primary differentiator in the industry today is Customer Service.”

Marketing campaigns and strategies are important, but without the foundation of excellent customer service, they fall flat. Being a customer-driven company should be your #1 priority, and success will follow. Where do you start?

In this 45-minute webinar, Kerry Mulcrone of Kerry & Co. will discuss not only why customer service is important, but how to achieve it.

You will learn:

  • The 4 pillars to becoming a customer driven company; Communication, Leadership, Accountability and Team Work
  • Who is your customer? Internal and External
  • The role of Memory in Customer Care and Service

Join us Tuesday, June 16 at 9 am. Pacific/12 p.m. Eastern!

Register for the webinar



This is the third webinar in the Fresh Perspectives 2015 series, presented by Lasso and NAHB’s Professional Women in Building. By registering for this webinar, you will be registered for the entire 6-part series which takes place May-July 2015. Feel free to attend as many webinars as you’d like. Learn more at

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