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The Lasso Blog

Fresh Perspectives 2015 Webinar with Meredith Oliver

Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google’s search algorithms, the best way to drive traffic and improve search rankings is with content marketing.

This 45-minute webinar with Meredith Oliver of Creating WOW Communications will give you actionable tips and tricks on how to develop and deploy relevant content that will click with your customers.

You will:

  • Learn what content marketing is, why it is important and how to develop a strategy for content creation.
  • Gain insight into how to leverage existing content and create new content.
  • Discover what types of content work for other builders based on real world examples

Join us Tuesday, June 2 at 9 a.m. Pacific/12 p.m. Eastern!

Register for the webinar



This is the second webinar in the Fresh Perspectives 2015 series, presented by Lasso and NAHB’s Professional Women in Building. By registering for this webinar, you will be registered for the entire 6-part series which takes place May-July 2015. Feel free to attend as many webinars as you’d like. Learn more at

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