Last week, we hosted an information-packed webinar with BDX on connecting with modern, digitally-driven buyers through the home shopper journey.

Melissa Morman, BDX’s Chief Experience Officer, took us through each touch point of the home buyer’s journey and explained the opportunities for create unique buyer experiences, or the “X” factor.

Digital technology plays a part in shaping the experience at each stage of the buyer’s journey, including:

• Browsing
• Shopping
• Contracting
• Configuration and Design
• Construction
• Closing

You can watch the full, 1-hour presentation by clicking the image below: