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Each year around this time, we are thrilled for our clients who have been nominated for The Nationals Awards, presented by the NAHB National Sales & Marketing Council at the International Builders Show. This year, we’d like to send special congratulations to the Silver Winners of the Online Sales Counselor of the Year Award. Three of the five nominees are Lasso clients, and we couldn’t be more proud!

The position of Online Sales Counselor (OSC) is one that combines product knowledge, sales skills, and outstanding organization. A Customer Relationship Management system can help manage thousands of potential leads from websites, listing directories, and other sources. We’re honored that the best OSCs in the industry use Lasso to keep them on track and ahead of their leads! Meet the finalists:

Martha Clifford with Tuskes Homes | Finalist for NAHB Online Sales Counselor of the Year 2015

Martha Clifford
Tuskes Homes, Inc.
Bethlehem, PA

Martha boasts an appointment conversion ratio of 71.9 percent! Equally impressive, she initiated 72 percent of her company’s home sales in 2014. She manages between 60-70 leads per month and lists Lasso’s reporting and online lead notification among her favorite features.

“Lasso is an awesome lead management tool that has helped our team stay organized and on top of our customers. It has all the tools and capabilities necessary to successfully manage leads from email marketing, reporting, customized follow-up and more that in turn generates more appointments that convert into sales.”


Barbara DiBrito with Keystone Custom Homes | Finalist for NAHB Online Sales Counselor of the Year 2015Barbara DiBrito
Keystone Custom Homes
Lancaster, PA

Barbara used Lasso to help manage a whopping 200 online leads per month in 2014! She sent an average of 772 prospect emails per month, resulting in 914 appointments and 152 sales initiated by the OSC.

“Lasso keeps me organized! I can’t imagine trying to keep all the contact and follow-up information straight for all of our leads without Lasso. My desk would be a mess of post-it notes and index cards, and our capture and conversion rates wouldn’t be half of what they are if we didn’t have Lasso.”


Jen Barkan with Rose and Womble Realty | Finalist for NAHB Online Sales Counselor of the Year 2015Jen Barkan
Rose & Womble Realty
Hampton Roads, VA

Jen has done an excellent job of positioning herself as an expert in her community; she’s brilliantly created her own OSC Facebook page! In 2014 she managed 80-90 leads monthly and credits Lasso’s web tracking and analytics reports for helping her stay informed of customer’s history and activities.

“Lasso has made it easy to keep our company, brand, and services in front of our prospects.  Also, the email notification feature when a customer is on the website is a huge help. As a general brokerage firm, Lasso has worked with us to create several different campaigns/projects tailored to our needs.”

These three professionals are skilled and talented salespeople, and we’re honored they’ve chosen Lasso as their preferred CRM system. Congratulations to all The Nationals 2015 nominees and winners. We’re fortunate to be part of an industry where such excellence is encouraged and acknowledged. We look forward to seeing everyone next week at IBS 2015 in Las Vegas!

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