by Kathy Thomas | May 21, 2020 | Lasso Software, Lasso Tips, Reporting
Sales managers need to monitor traffic, sales team activities, and appointments on a regular basis. With the ups and downs of the market, combined with managing a remote team, you need to monitor the sales and marketing activities for your communities and projects...
by Kathy Thomas | May 5, 2020 | CRM Software, Lasso Tips, Lead Management
In the final session in the 5-part webinar series, Angela McKay and Dave Betcher provide tips on keeping your database clean so you can focus on the registrants that matter most: Focus your communication on those prospects who are engaged. Marketers are hesitant to...
by Kathy Thomas | Apr 27, 2020 | Email Marketing, Lasso Tips
In Part 4 of this 5-part series, Angela McKay and Dave Betcher discuss the new rules of email marketing and offer some tips you can use in today’s climate and going forward: Rethink your email marketing strategy. Take a step back, evaluate what you’re currently doing,...
by Kathy Thomas | Apr 14, 2020 | CRM Software, Lasso Software, Lasso Tips, Sales Process
In Part 3 of this 5-part webinar series, Angela McKay and Dave Betcher discuss sales processes. A sales process is essentially a series of activities that you set up in Lasso to manage prospect and customer follow-up. It provides you with a systematic way to schedule...
by Kathy Thomas | Apr 8, 2020 | Email Marketing, Lasso Tips
Updated: April 8, 2020. Blog was originally published on May 8, 2019. Listening closely to your needs, not only have we developed a selection of eye-catching, mobile responsive templates, but we’ve categorized them in a way that just makes good sense. Select the...
by Kathy Thomas | Apr 6, 2020 | Email Marketing, Lasso Tips, New Home Sales
In Part 2 of this 5-part webinar series, Angela McKay and Dave Betcher, offers some advice when communicating with prospects and customers using Lasso: Show some personality and be human! In addition to your messaging being more authentic, you also need to make sure...