by Heidi Schroeder | Jul 16, 2021 | CRM Software, Sales Tips, Sales Training
It’s hard to learn new things. As professionals, we develop processes and systems to serve us best. We learn by trial and error what works to organize our busy lives. But what if there is a better way? What if spending just a little time learning something new could...
by Heidi Schroeder | Jun 21, 2021 | Marketing Tips, New Home Sales, Sales Process, Sales Tips
A year ago, no one could have foreseen today’s new home market, and we may have been caught unprepared. Sales and marketing teams are facing a different challenge. In a recent client engagement, I spent time with a builder who made the difficult choice to halt sales...
by Heidi Schroeder | May 21, 2021 | New Home Sales, Sales Tips
During my time working for a high volume on-your-land builder, I discovered that sales teams need to approach prospective buyers differently than when selling homes in a planned community. Increasingly, prospective customers are coming to builders with a unique...
by Heidi Schroeder | Apr 23, 2021 | Sales Process, Sales Tips, Sales Training
We’ve been talking about the importance of sales processes for some time. It’s a great way as an OSC to keep themselves on track and ensure consistent follow-up on leads. With marketing automation functionality in Lasso, you can incorporate marketing emails into the...
by Guest Author | Dec 2, 2020 | New Home Sales, Sales Tips, Sales Training
I think it’s safe to say 2020 has been an interesting year. Of course, we have all had our challenges. Some challenges were heart-breaking and some were actually positive and surprising. The housing market boom definitely falls into the positive category. And…we know...
by Kathy Thomas | Dec 1, 2020 | Sales Tips
What a year 2020 has been! Sales & Marketing professionals experienced an unexpected hot market as well as new tech requirements for marketing and selling new homes. Given all that happened in 2020, we asked some of the top industry experts for their thoughts and...
