by Kathy Thomas | Feb 10, 2020 | Guides, Marketing, New Home Sales, Online Sales & Marketing, Upcoming Events & News
The primary focus for new home marketing and sales professionals is on generating leads and turning browsers into buyers. The Builder Benchmark Survey: Selling & Marketing New Homes, conducted with Builder Partnerships, gave new home sales and marketing...
by Guest Author | Dec 6, 2019 | New Home Sales, Sales Tips
When a brand-new year approaches the mindset tends to be: what is my resolution for the new year? Studies have shown that roughly 80 percent of people do not keep their resolutions and the majority give up on them before the end of January – me included. While setting...
by Guest Author | Dec 6, 2019 | New Home Sales
Got your attention? And no, I did not misspell it! I mean great ‘Customer EXperience’. As we move further along the digital journey with our prospects and customers, customization and personalization are so vital. And when I say ‘customization’, I am not talking about...
by Guest Author | Dec 6, 2019 | New Home Sales, Sales Tips
As the sales coach and trainer, I have the opportunity to watch hundreds of video mystery shops every year. One thing I have learned is that no two sales presentations are ever alike. Everyone has their own, unique selling style. There is no “one size fits all”...
by Guest Author | Dec 6, 2019 | New Home Sales, Sales Tips
When we do things over and over again, it is easy to assume that everyone knows what we know. We do things like use industry jargon. SPEC, anyone? Do a Punch List lately? And, we forget to share with our prospects and customers what to expect next. Although it takes...
by Guest Author | Dec 6, 2019 | New Home Sales, Sales Tips
Thanks to a healthy economy and the extension of record-breaking low interest rates, most of us are enjoying wonderful success across the country. Let’s remember to remain gracious and humble and still maintain a service mentality with our clients. It is easy to...
