by Heidi Schroeder | Jun 21, 2021 | Marketing Tips, New Home Sales, Sales Process, Sales Tips
A year ago, no one could have foreseen today’s new home market, and we may have been caught unprepared. Sales and marketing teams are facing a different challenge. In a recent client engagement, I spent time with a builder who made the difficult choice to halt sales...
by Heidi Schroeder | May 21, 2021 | New Home Sales, Sales Tips
During my time working for a high volume on-your-land builder, I discovered that sales teams need to approach prospective buyers differently than when selling homes in a planned community. Increasingly, prospective customers are coming to builders with a unique...
by Guest Author | Apr 13, 2021 | Marketing, New Home Sales, Online Sales & Marketing
In today’s market, you likely don’t have an issue with lead generation or creating demand for your homes – we are living in an exceptional and exhausting time for new home sales and marketing. While this market comes with its challenges, who would have thought that...
by Kathy Thomas | Feb 11, 2021 | Cool Technology, Marketing, New Home Sales
COVID has forced home builders to adopt a wide variety of technology to meet the needs of homebuyers in this new environment. Buyers are shopping for homes differently so builders need to sell differently. And with the high-demand, low-supply for homes, there is a...
by Kathy Thomas | Jan 18, 2021 | Events, New Home Sales, Upcoming Events & News
The International Builders’ Show (IBS) may be virtual this year, but there is still a fantastic line-up of sales and marketing education sessions to watch with your All Access pass! A mix of live, semi-live, and on-demand, take a look at the schedule of events...
by Guest Author | Dec 3, 2020 | Marketing, Marketing Tips, New Home Sales
A lot has been written about how consumer behavior has shifted, but very little about how A.I. has driven this shift. Algorithms will only become more central to how marketers connect with prospects and customers – and that has big implications to the structure of the...
