by Kathy Thomas | Jan 18, 2021 | Events, New Home Sales, Upcoming Events & News
The International Builders’ Show (IBS) may be virtual this year, but there is still a fantastic line-up of sales and marketing education sessions to watch with your All Access pass! A mix of live, semi-live, and on-demand, take a look at the schedule of events...
by Guest Author | Dec 3, 2020 | Marketing, Marketing Tips, New Home Sales
A lot has been written about how consumer behavior has shifted, but very little about how A.I. has driven this shift. Algorithms will only become more central to how marketers connect with prospects and customers – and that has big implications to the structure of the...
by Guest Author | Dec 2, 2020 | New Home Sales, Sales Tips, Sales Training
I think it’s safe to say 2020 has been an interesting year. Of course, we have all had our challenges. Some challenges were heart-breaking and some were actually positive and surprising. The housing market boom definitely falls into the positive category. And…we know...
by Guest Author | Dec 2, 2020 | Lead Management, Marketing Tips, New Home Sales
Great markets tend to cover up bad decisions and processes, and we typically only uncover these mistakes once the tide has gone back out. Here are my top five things to stay focused on in 2021 for success next year and beyond: 1. Content: Content is still king, but...
by Kathy Thomas | Dec 1, 2020 | Marketing, Marketing Tips, New Home Sales
What a year 2020 has been! Sales & Marketing professionals experienced an unexpected hot market as well as new tech requirements for marketing and selling new homes. Given all that happened in 2020, we asked some of the top industry experts for their thoughts and...
by Guest Author | Nov 26, 2020 | New Home Sales, Sales Tips
The concept of “Face” is an integral part of the Asian mindset. Everything revolves around face. One is either giving, saving, or losing face. Face refers to social standing, reputation, influence, dignity, and honor. We can all benefit from understanding the power...
