by Kathy Thomas | Sep 21, 2020 | Events, Marketing, New Home Sales, Upcoming Events & News
Selling new homes has changed. Do you know the new rules? Join us at the Home Builder Growth Summit on November 10, 2020 to find out more. We’re excited to be sponsoring this 1-day virtual event presented by Meredith Communications. It’s the only virtual...
by Guest Author | Sep 9, 2020 | Cool Technology, New Home Sales
Self-guided home tours have arrived. This game-changing innovation is opening doors –– literally and figuratively –– for home builders and real estate companies across the country. From the Builder 100 to Zillow to leasing offices, the number of businesses providing...
by Kathy Thomas | May 13, 2020 | Marketing, New Home Sales
As marketers, we work hard to generate leads—we deal with a myriad of promotion possibilities and formulate a strategy to entice potential home buyers to inquire about our communities. In order to measure the effectiveness of these marketing programs, you need to have...
by Kathy Thomas | Apr 6, 2020 | Email Marketing, Lasso Tips, New Home Sales
In Part 2 of this 5-part webinar series, Angela McKay and Dave Betcher, offers some advice when communicating with prospects and customers using Lasso: Show some personality and be human! In addition to your messaging being more authentic, you also need to make sure...
by Kathy Thomas | Apr 2, 2020 | New Home Sales, Sales Tips
The past couple of weeks have been filled with uncertainty that has impacted all aspects of our lives. We’re all in this together—your prospects and buyers are feeling uncertain in the same way you are. Trying to find the best way to maintain connections with...
by Kathy Thomas | Feb 10, 2020 | Guides, Marketing, New Home Sales, Online Sales & Marketing, Upcoming Events & News
The primary focus for new home marketing and sales professionals is on generating leads and turning browsers into buyers. The Builder Benchmark Survey: Selling & Marketing New Homes, conducted with Builder Partnerships, gave new home sales and marketing...
