by Kathy Thomas | Jul 30, 2019 | New Home Sales, Online Sales Counselor
“Now that I’m ready to set up an OSC (Online Sales Counselor) program, what should I expect to pay the OSC?” This is one of the most common questions I’m asked from home builders about OSC programs and there is no silver bullet. This is a challenging question since...
by Kathy Thomas | Jul 25, 2019 | Email Marketing, Lead Management, Marketing, New Home Sales, Sales Process
With the recent update to Lasso CRM, sales and marketing teams can now incorporate email automation as part of the sales process. This new functionality allows emails to be sent without requiring a sales agent’s involvement. Having this automation will increase...
by Kathy Thomas | Jun 19, 2019 | New Home Sales, Online Sales & Marketing, Online Sales Counselor
Incorporating an Online Sales Counselor (OSC) as part of your sales team is not a new concept for home builders, but it’s still surprising how many builders don’t use this model. Of course, I’m biased; prior to working at Lasso I was an OSC for 6 years and saw the...
by Kathy Thomas | Jan 3, 2019 | CRM Software, Lead Management, New Home Sales
Selling new construction can be fast paced one moment and a long, drawn out process the next. Buyers tell you reasons they need to move and then change their minds at the last minute. Keeping track of the conversations we have and our buyers’ desires and...
by Thais Cuffy | Dec 14, 2018 | Lasso Tips, New Home Sales
We are back with another edition of our popular “Top New Home Sales & Marketing Tips” for the new year! This year we had insight from so many industry thought leaders that we needed two blog posts! Here we focus on top sales tips and market conditions...
by Thais Cuffy | Nov 29, 2018 | New Home Sales
Lasso guest blogger Charles L. Shinn Jr., Ph.D. of Builder Partnerships offers builders a strategy for effectively pricing new construction homes. Builders must balance the need for value and velocity Too many builders determine the sales price of their homes based on...
