by Guest Author | Apr 13, 2021 | Marketing, New Home Sales, Online Sales & Marketing
In today’s market, you likely don’t have an issue with lead generation or creating demand for your homes – we are living in an exceptional and exhausting time for new home sales and marketing. While this market comes with its challenges, who would have thought that...
by Kathy Thomas | Feb 11, 2021 | Cool Technology, Marketing, New Home Sales
COVID has forced home builders to adopt a wide variety of technology to meet the needs of homebuyers in this new environment. Buyers are shopping for homes differently so builders need to sell differently. And with the high-demand, low-supply for homes, there is a...
by Kathy Thomas | Jan 18, 2021 | Events, New Home Sales, Upcoming Events & News
The International Builders’ Show (IBS) may be virtual this year, but there is still a fantastic line-up of sales and marketing education sessions to watch with your All Access pass! A mix of live, semi-live, and on-demand, take a look at the schedule of events...
by Guest Author | Dec 3, 2020 | Marketing, Marketing Tips, New Home Sales
A lot has been written about how consumer behavior has shifted, but very little about how A.I. has driven this shift. Algorithms will only become more central to how marketers connect with prospects and customers – and that has big implications to the structure of the...
by Guest Author | Dec 2, 2020 | New Home Sales, Sales Tips, Sales Training
I think it’s safe to say 2020 has been an interesting year. Of course, we have all had our challenges. Some challenges were heart-breaking and some were actually positive and surprising. The housing market boom definitely falls into the positive category. And…we know...
by Guest Author | Dec 2, 2020 | Lead Management, Marketing Tips, New Home Sales
Great markets tend to cover up bad decisions and processes, and we typically only uncover these mistakes once the tide has gone back out. Here are my top five things to stay focused on in 2021 for success next year and beyond: 1. Content: Content is still king, but...
