by Kathy Thomas | May 13, 2020 | Marketing, New Home Sales
As marketers, we work hard to generate leads—we deal with a myriad of promotion possibilities and formulate a strategy to entice potential home buyers to inquire about our communities. In order to measure the effectiveness of these marketing programs, you need to have...
by Kathy Thomas | Apr 6, 2020 | Email Marketing, Lasso Tips, New Home Sales
In Part 2 of this 5-part webinar series, Angela McKay and Dave Betcher, offers some advice when communicating with prospects and customers using Lasso: Show some personality and be human! In addition to your messaging being more authentic, you also need to make sure...
by Kathy Thomas | Apr 2, 2020 | New Home Sales, Sales Tips
The past couple of weeks have been filled with uncertainty that has impacted all aspects of our lives. We’re all in this together—your prospects and buyers are feeling uncertain in the same way you are. Trying to find the best way to maintain connections with...
by Kathy Thomas | Feb 10, 2020 | Guides, Marketing, New Home Sales, Online Sales & Marketing, Upcoming Events & News
The primary focus for new home marketing and sales professionals is on generating leads and turning browsers into buyers. The Builder Benchmark Survey: Selling & Marketing New Homes, conducted with Builder Partnerships, gave new home sales and marketing...
by Guest Author | Dec 6, 2019 | New Home Sales, Sales Tips
When a brand-new year approaches the mindset tends to be: what is my resolution for the new year? Studies have shown that roughly 80 percent of people do not keep their resolutions and the majority give up on them before the end of January – me included. While setting...
by Guest Author | Dec 6, 2019 | New Home Sales
Got your attention? And no, I did not misspell it! I mean great ‘Customer EXperience’. As we move further along the digital journey with our prospects and customers, customization and personalization are so vital. And when I say ‘customization’, I am not talking about...
