by Guest Author | Jun 17, 2020 | Marketing, Social Media
When you receive a negative review on social media, do you react or respond? Do you immediately feel anger? Do you want to get defensive? When people REACT, they do so irrationally, on the spot, and out of a place of surprise or anger. RESPONDING, on the other hand,...
by Kathy Thomas | May 13, 2020 | Marketing, New Home Sales
As marketers, we work hard to generate leads—we deal with a myriad of promotion possibilities and formulate a strategy to entice potential home buyers to inquire about our communities. In order to measure the effectiveness of these marketing programs, you need to have...
by Guest Author | Feb 10, 2020 | Marketing, Social Media
Social media — an entire online world wrapped up into two, second-grade-level vocabulary words. Where to begin when breaking down social media for home builders? The most common questions we hear from home builders tend to learn towards: What sites should I be on?...
by Kathy Thomas | Feb 10, 2020 | Guides, Marketing, New Home Sales, Online Sales & Marketing, Upcoming Events & News
The primary focus for new home marketing and sales professionals is on generating leads and turning browsers into buyers. The Builder Benchmark Survey: Selling & Marketing New Homes, conducted with Builder Partnerships, gave new home sales and marketing...
by Kathy Thomas | Jan 7, 2020 | Enrichment, Events, Marketing
Add These IBS Events to Your Calendar The International Builders’ Show (IBS) always has amazing education and information sessions…and this year is no exception. Three days filled with great content from top industry experts! To help you navigate which...
by Kathy Thomas | Jul 25, 2019 | Email Marketing, Lead Management, Marketing, New Home Sales, Sales Process
With the recent update to Lasso CRM, sales and marketing teams can now incorporate email automation as part of the sales process. This new functionality allows emails to be sent without requiring a sales agent’s involvement. Having this automation will increase...
