by Guest Author | Feb 10, 2020 | Marketing, Social Media
Social media — an entire online world wrapped up into two, second-grade-level vocabulary words. Where to begin when breaking down social media for home builders? The most common questions we hear from home builders tend to learn towards: What sites should I be on?...
by Kathy Thomas | Feb 10, 2020 | Guides, Marketing, New Home Sales, Online Sales & Marketing, Upcoming Events & News
The primary focus for new home marketing and sales professionals is on generating leads and turning browsers into buyers. The Builder Benchmark Survey: Selling & Marketing New Homes, conducted with Builder Partnerships, gave new home sales and marketing...
by Kathy Thomas | Jan 7, 2020 | Enrichment, Events, Marketing
Add These IBS Events to Your Calendar The International Builders’ Show (IBS) always has amazing education and information sessions…and this year is no exception. Three days filled with great content from top industry experts! To help you navigate which...
by Kathy Thomas | Jul 25, 2019 | Email Marketing, Lead Management, Marketing, New Home Sales, Sales Process
With the recent update to Lasso CRM, sales and marketing teams can now incorporate email automation as part of the sales process. This new functionality allows emails to be sent without requiring a sales agent’s involvement. Having this automation will increase...
by Kathy Thomas | Jul 10, 2019 | Marketing
While we all like the idea of doing everything “in-house”, there are some areas in marketing that are best managed by an agency. Paid search is usually one of them. The industry changes so much that you need the external expertise (and the resources) to more...
by Kelly Linhares | Jun 11, 2019 | Email Marketing, Marketing
There are varying opinions on the importance of adding a preheader to your email template. When done right, it is not necessary to add a visible line of text at the top of your email, but it is very important to pay close attention to how this omission appears in your...
