![Why Texting is a Great Marketing Tool [Webinar Recap]](https://www.lassocrm.com/wp-content/uploads/2018/10/AdobeStock_90488636-copy-1080x675.jpeg)
by Thais Cuffy | Oct 18, 2018 | Marketing, Webinars
Earlier this month we welcomed AtlasRTX back to the Lasso Webinar series. Laura Smous, VP of Strategic Innovation, explained why text messaging is a sound strategy to engage new home buyers and increase the performance of sales and marketing teams. Did you know…...
by Thais Cuffy | Oct 1, 2018 | Marketing
Lasso guest blogger Carol Morgan of Denim Marketing defines public relations and explains why it’s a smart strategy for home builders. What is Public Relations and How Does It Work? The term “public relations” refers to maintaining the public image of a company,...
by Thais Cuffy | Jul 9, 2018 | Cool Technology, Marketing
AR and VR: The Future of New Home Marketing Lasso guest blogger John Lee of Rendering House shares his vision of new home marketing by the year 2020. Selling new homes is one of the toughest jobs on the planet. Home builders have to convince today’s tech-savvy home...
by Thais Cuffy | May 15, 2018 | Lasso Live, Marketing
We were excited to host our second episode of Lasso Live on May 10th! Our special guests were Kevin Oakley of Do You Convert and Lasso’s own Dave Betcher. We discussed how new home marketers can use CRM to improve their campaign strategy and drive more engagement. We...
by Thais Cuffy | May 9, 2018 | Marketing
Lasso guest blogger Meredith Oliver of Meredith Communications shares how to set up your home building business for local search success. You’ve put a lot of time, effort, and expertise into designing your homes, floor plans, and communities. You’ve hired the best...
by Kathy Thomas | Mar 26, 2018 | Marketing, Online Sales & Marketing
Measure Campaigns and Make Informed Decisions Every marketer needs to understand the traffic coming to their website, and Google Analytics is the most popular way to measure campaigns and make informed decisions. Google Analytics gives you standard metrics such as...
