by Guest Author | Dec 3, 2020 | Marketing, Marketing Tips, New Home Sales
A lot has been written about how consumer behavior has shifted, but very little about how A.I. has driven this shift. Algorithms will only become more central to how marketers connect with prospects and customers – and that has big implications to the structure of the...
by Kathy Thomas | Dec 1, 2020 | Marketing, Marketing Tips, New Home Sales
What a year 2020 has been! Sales & Marketing professionals experienced an unexpected hot market as well as new tech requirements for marketing and selling new homes. Given all that happened in 2020, we asked some of the top industry experts for their thoughts and...
by Guest Author | Nov 26, 2020 | Marketing, Marketing Tips, New Home Sales
Writing these annual notes for my friends at Lasso is like writing in an annual diary. “Dear diary, what a year it’s been.” In the last year, we’ve seen the entire planet change behaviors almost overnight. And as always happens when stress and...
by Kelly Linhares | Oct 5, 2020 | Email Marketing, Lasso Tips, Marketing
My early morning ritual is to pour myself a coffee and sort through the dozens of marketing emails that I receive daily. Some of them I look forward to reading, others I haven’t yet bothered to click the unsubscribe button. For those that lay in between, grabbing my...
by Guest Author | Sep 25, 2020 | Marketing, Social Media
To start off with a little activity, I want you to raise your hand if you’ve ever felt victimized by Mark Zuckerberg. (Yes, actually raise it.) From the housing restrictions on ads to the lack of text allowance on ads, Facebook hasn’t had a history of being kind to...
by Kathy Thomas | Sep 21, 2020 | Events, Marketing, New Home Sales, Upcoming Events & News
Selling new homes has changed. Do you know the new rules? Join us at the Home Builder Growth Summit on November 10, 2020 to find out more. We’re excited to be sponsoring this 1-day virtual event presented by Meredith Communications. It’s the only virtual...
