by Kelly Linhares | Jun 11, 2019 | Email Marketing, Marketing
There are varying opinions on the importance of adding a preheader to your email template. When done right, it is not necessary to add a visible line of text at the top of your email, but it is very important to pay close attention to how this omission appears in your...
by Thais Cuffy | Dec 14, 2018 | Lasso Tips, Marketing
We are back with another edition of our popular “Top New Home Sales & Marketing Tips” for the new year! This year we had insight from so many industry thought leaders that we needed two blog posts! Here we focus on top marketing tips for new home...
![Why Texting is a Great Marketing Tool [Webinar Recap]](https://www.lassocrm.com/wp-content/uploads/2018/10/AdobeStock_90488636-copy-1080x675.jpeg)
by Thais Cuffy | Oct 18, 2018 | Marketing, Webinars
Earlier this month we welcomed AtlasRTX back to the Lasso Webinar series. Laura Smous, VP of Strategic Innovation, explained why text messaging is a sound strategy to engage new home buyers and increase the performance of sales and marketing teams. Did you know…...
by Thais Cuffy | Oct 1, 2018 | Marketing
Lasso guest blogger Carol Morgan of Denim Marketing defines public relations and explains why it’s a smart strategy for home builders. What is Public Relations and How Does It Work? The term “public relations” refers to maintaining the public image of a company,...
by Thais Cuffy | Jul 9, 2018 | Cool Technology, Marketing
AR and VR: The Future of New Home Marketing Lasso guest blogger John Lee of Rendering House shares his vision of new home marketing by the year 2020. Selling new homes is one of the toughest jobs on the planet. Home builders have to convince today’s tech-savvy home...
by Thais Cuffy | May 15, 2018 | Lasso Live, Marketing
We were excited to host our second episode of Lasso Live on May 10th! Our special guests were Kevin Oakley of Do You Convert and Lasso’s own Dave Betcher. We discussed how new home marketers can use CRM to improve their campaign strategy and drive more engagement. We...
