by Kathy Thomas | Jul 25, 2019 | Email Marketing, Lead Management, Marketing, New Home Sales, Sales Process
With the recent update to Lasso CRM, sales and marketing teams can now incorporate email automation as part of the sales process. This new functionality allows emails to be sent without requiring a sales agent’s involvement. Having this automation will increase...
by Kathy Thomas | Jul 10, 2019 | Marketing
While we all like the idea of doing everything “in-house”, there are some areas in marketing that are best managed by an agency. Paid search is usually one of them. The industry changes so much that you need the external expertise (and the resources) to more...
by Kelly Linhares | Jun 11, 2019 | Email Marketing, Marketing
There are varying opinions on the importance of adding a preheader to your email template. When done right, it is not necessary to add a visible line of text at the top of your email, but it is very important to pay close attention to how this omission appears in your...
by Thais Cuffy | Dec 14, 2018 | Lasso Tips, Marketing
We are back with another edition of our popular “Top New Home Sales & Marketing Tips” for the new year! This year we had insight from so many industry thought leaders that we needed two blog posts! Here we focus on top marketing tips for new home...
![Why Texting is a Great Marketing Tool [Webinar Recap]](https://www.lassocrm.com/wp-content/uploads/2018/10/AdobeStock_90488636-copy-1080x675.jpeg)
by Thais Cuffy | Oct 18, 2018 | Marketing, Webinars
Earlier this month we welcomed AtlasRTX back to the Lasso Webinar series. Laura Smous, VP of Strategic Innovation, explained why text messaging is a sound strategy to engage new home buyers and increase the performance of sales and marketing teams. Did you know…...
by Thais Cuffy | Oct 1, 2018 | Marketing
Lasso guest blogger Carol Morgan of Denim Marketing defines public relations and explains why it’s a smart strategy for home builders. What is Public Relations and How Does It Work? The term “public relations” refers to maintaining the public image of a company,...
