by Guest Author | Apr 13, 2021 | Marketing, New Home Sales, Online Sales & Marketing
In today’s market, you likely don’t have an issue with lead generation or creating demand for your homes – we are living in an exceptional and exhausting time for new home sales and marketing. While this market comes with its challenges, who would have thought that...
by Guest Author | Apr 7, 2021 | Marketing, Marketing Tips, Social Media
The countdown starts, the green light turns on, and suddenly…YOU’RE LIVE! Has the fear set in yet? If so, know that there is really nothing that horrifying about going live on social media, unless of course, you have something in your teeth, or your pants are...
by Kathy Thomas | Feb 11, 2021 | Cool Technology, Marketing, New Home Sales
COVID has forced home builders to adopt a wide variety of technology to meet the needs of homebuyers in this new environment. Buyers are shopping for homes differently so builders need to sell differently. And with the high-demand, low-supply for homes, there is a...
by Guest Author | Dec 3, 2020 | Marketing, Marketing Tips, New Home Sales
A lot has been written about how consumer behavior has shifted, but very little about how A.I. has driven this shift. Algorithms will only become more central to how marketers connect with prospects and customers – and that has big implications to the structure of the...
by Kathy Thomas | Dec 1, 2020 | Marketing, Marketing Tips, New Home Sales
What a year 2020 has been! Sales & Marketing professionals experienced an unexpected hot market as well as new tech requirements for marketing and selling new homes. Given all that happened in 2020, we asked some of the top industry experts for their thoughts and...
by Guest Author | Nov 26, 2020 | Marketing, Marketing Tips, New Home Sales
Writing these annual notes for my friends at Lasso is like writing in an annual diary. “Dear diary, what a year it’s been.” In the last year, we’ve seen the entire planet change behaviors almost overnight. And as always happens when stress and...
