by Heidi Schroeder | Jun 21, 2021 | Marketing Tips, New Home Sales, Sales Process, Sales Tips
A year ago, no one could have foreseen today’s new home market, and we may have been caught unprepared. Sales and marketing teams are facing a different challenge. In a recent client engagement, I spent time with a builder who made the difficult choice to halt sales...
by Guest Author | Apr 7, 2021 | Marketing, Marketing Tips, Social Media
The countdown starts, the green light turns on, and suddenly…YOU’RE LIVE! Has the fear set in yet? If so, know that there is really nothing that horrifying about going live on social media, unless of course, you have something in your teeth, or your pants are...
by Guest Author | Dec 3, 2020 | Marketing, Marketing Tips, New Home Sales
A lot has been written about how consumer behavior has shifted, but very little about how A.I. has driven this shift. Algorithms will only become more central to how marketers connect with prospects and customers – and that has big implications to the structure of the...
by Guest Author | Dec 2, 2020 | Lead Management, Marketing Tips, New Home Sales
Great markets tend to cover up bad decisions and processes, and we typically only uncover these mistakes once the tide has gone back out. Here are my top five things to stay focused on in 2021 for success next year and beyond: 1. Content: Content is still king, but...
by Kathy Thomas | Dec 1, 2020 | Marketing, Marketing Tips, New Home Sales
What a year 2020 has been! Sales & Marketing professionals experienced an unexpected hot market as well as new tech requirements for marketing and selling new homes. Given all that happened in 2020, we asked some of the top industry experts for their thoughts and...
by Guest Author | Nov 26, 2020 | Cool Technology, Marketing Tips, New Home Sales
I’m a technologist. I’ve never feared technology. I’ve always loved leveraging it to make work more efficient, and to minimize friction from the customer experience. My message for my home building friends in 2021 is not to fear progress but to harness it instead: In...
