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Anatomy of a Perfect Email

Anatomy of a Perfect Email

As sales and marketing professionals, we’re always searching for better ways to craft the perfect email – one that leads the reader to take the action you want. Whether it’s to come to your open house, read more about your project or community, or connect...
3 Outdated Email Practices to Avoid

3 Outdated Email Practices to Avoid

Email technology constantly changes, so things we may have done five years ago out of necessity are no longer needed today. In this blog post, we outline three email practices that are out-of-date and don’t provide the value they once did. We also give suggestions for...
5 Tips to Increase Email Open Rates

5 Tips to Increase Email Open Rates

Email Marketing Fast Fives | Article #6 Lasso’s monthly blog series, Email Marketing Fast Fives, explores best practices in email design, list management and deliverability in 5 easy tips per article.    While open rate is not the only metric you should pay attention...