by Kathy Thomas | Mar 20, 2020 | Cool Technology
The norm for the home building industry is face-to-face, personal interaction—most people don’t make the biggest purchase of their lives online. Sales people have perfected their presentation–seeing success during model home visits and building relationships...
by Kathy Thomas | Aug 27, 2019 | Cool Technology, Lasso Integrations, Partner Spotlight
“Buyers are not looking to just purchase a home; they want an experience.” In this partner spotlight, we’re featuring NoviHome–a Lasso CRM integration partner. Read how NoviHome gives builders a new way to make the home buying experience even...
by Kathy Thomas | Apr 11, 2019 | Cool Technology
Home builders are looking for ways to improve home buyer engagement on their website. One way that’s gaining traction is including real-time Interactive site maps that feature lot and plan availability. We asked Rajan Krishnamurty, Business Unit Leader for ECi...
by Kathy Thomas | Mar 6, 2019 | Cool Technology, Lasso Integrations, Lasso Software
Automatically Capture your LiveChat + CallRail Leads & Conversations into Lasso CRM Over the past year we’ve been busy adding new integrations to Lasso so you can work more efficiently. Today we’re excited to announce that you can now connect Lasso to your other...
by Thais Cuffy | Feb 11, 2019 | Cool Technology, Online Sales & Marketing
Lasso guest blogger Matt Riley of Builder Designs shares how data can be easily located, extracted and read with Google Data Studio. A New Data Diet 2019 is going to be the year that successful home builders make it a point to better digest their data – a sort...
by Thais Cuffy | Jan 28, 2019 | Cool Technology
Lasso guest blogger Jim Sorgatz of Outhouse, LLC explains what the cult film Blade Runner got right about future technology, and how home builders can embrace it today. Robots, Chatbots & Drones… Oh My! It’s hard to believe the iconic sci-fi thriller Blade...
