by Kathy Thomas | Feb 11, 2021 | Cool Technology, Marketing, New Home Sales
COVID has forced home builders to adopt a wide variety of technology to meet the needs of homebuyers in this new environment. Buyers are shopping for homes differently so builders need to sell differently. And with the high-demand, low-supply for homes, there is a...
by Kathy Thomas | Jan 11, 2021 | Builder Tech Spotlight, Cool Technology
We’re always looking for ways to up our technology game—2020 made sure of that! The shift in home buying behavior meant a shift in the technology builders need to remain competitive. We interviewed Victor Furnells, Vice President of Sales for Alloy SmartHome, about...
by Guest Author | Nov 26, 2020 | Cool Technology, Marketing Tips, New Home Sales
I’m a technologist. I’ve never feared technology. I’ve always loved leveraging it to make work more efficient, and to minimize friction from the customer experience. My message for my home building friends in 2021 is not to fear progress but to harness it instead: In...
by Kathy Thomas | Nov 23, 2020 | Cool Technology, Lasso Software, Lead Management
Lamar Smith Homes was looking to streamline processes for their Online Sales Counselor (OSC). When you’re managing hundreds of leads per month, you’re always finding ways to save time inputting each one into the CRM. And with the surge in leads since the pandemic,...
by Kathy Thomas | Oct 13, 2020 | Cool Technology, Customer Success Story, Lasso Integrations, Lasso Software
Text, chat, email…there are so many different ways to connect with home buyers, it’s important to keep track of what’s working and what’s not. Recognizing this, we introduced the Lasso CRM App for Zapier to help our customers take advantage of the various...
by Guest Author | Sep 9, 2020 | Cool Technology, New Home Sales
Self-guided home tours have arrived. This game-changing innovation is opening doors –– literally and figuratively –– for home builders and real estate companies across the country. From the Builder 100 to Zillow to leasing offices, the number of businesses providing...
