The Internet is a powerful force in today’s home buying process. According to The Zillow Group Report on Consumer Housing Trends, nearly 9 out of 10 home shoppers conduct research online before making an investment. Listing directories, like Zillow, often rank at the top of organic search results, and are strong drivers behind online home search. As an example, 4 out of 5 U.S. homes have been viewed on Zillow.
Today’s buyers also expect fast follow-up. According to the same consumer report, 78 percent of home shoppers expect a response within one day. With technology like CRM and listing directory integration, there’s no reason the first follow-up can’t happen within moments (or even while the prospect is online).
With Lasso, when a prospect fills out a registration form on your website or a directory listing site such as Zillow, New Home Source, or others, the data is immediately pushed to the appropriate community/project database. Fields like source type and notes are automatically captured, too.
In addition to a complete customer profile, your Online Sales Counselor or sales agent receives an instant email notification, so that he or she can follow up immediately. Following up fast is expected and makes a great first impression on the way to converting leads to appointments, and ultimately more sales.
Integrate all your potential lead forms with Lasso so your sales team can connect, engage and nurture every prospect, faster and easier. To learn more, contact a Lasso Team member today.