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The Lasso Blog

On Wednesday, January 23, more than 200 builders, developers and real estate sales and marketing professionals gathered at Builder Tech to network and discuss the latest technology and marketing trends in new home sales. The event was part of the 2013 International Builders Show (IBS) in Las Vegas, a yearly trade show highlighting the latest advances in building products and services.

Zillow, Builder Designs, Focus 360,,, Mike Lyon Group, Myers Barnes Associates, and Lasso Data Systems sponsored the event, which was held in a restaurant space of the world-class Palazzo Hotel.

Guests enjoyed complimentary cocktails and hors d’oeuvres while chatting with the industry’s leading thinkers about online lead generation and follow-up, website development, inbound marketing, SEO and social media marketing. Watch the video below!


To learn more about Builder Tech or its sponsors, please visit Watch for information in Spring 2013 about our next event at PCBC in San Diego!

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