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Sara Williams, based in Charleston SC, joins Lasso Team to accelerate aggressive U.S. growth plan.

Sara Williams Joins Lasso Data Systems

Sara Williams

Vancouver, Canada – (December 18, 2014) – Lasso Data Systems, Inc., the leading designer and developer of cloud-based “on-demand” CRM (Customer Relationship Management) software for the home building industry, is pleased to announce that homebuilder marketing and sales executive Sara Williams has been appointed Director of Sales, Eastern Region. Ms. Williams, based in Charleston SC, will be responsible for new business development, client relationship management, and industry alliances in the Central and Eastern U.S. markets.

“Sara is an award-winning new home sales specialist and a key addition to our marketing and sales team. We have been pleased to add over 70 new clients so far in 2014 as builders increasingly adopt CRM systems to manage their leads, prospects and purchasers. We anticipate that trend to accelerate and Sara will be instrumental in further expanding our U.S. client base,” says Dave Clements, CEO of Lasso Data Systems. “Sara’s stellar 10-year track record of achievement with leading home builders brings us real life experience in using CRM technology to integrate online marketing and onsite sales for improved new home sales success. We are very proud to have Sara join the Lasso team,” adds Clements.

Williams, who is from Pennsylvania, now resides in Charleston, SC with her family. Prior to joining Lasso, Sara held sales and management positions with innovative U.S. builders Sabal Homes (Charleston, SC), NVR (Pittsburgh, PA) and Heartland Homes (Pittsburgh, PA). Her 10-plus years of new home marketing and sales experience have included roles such as marketing director, marketing coordinator, new home sales manager, and senior new home consultant/online lead specialist. In January 2013, she won the NAHB National Sales and Marketing Council Gold award for Online Sales Counselor of the Year through her work at Heartland Homes. There she led a team of online sales counselors that participated in over 50 percent of all company sales.

“I am really excited about the opportunity to work with both new and existing homebuilder clients, as well as contributing to Lasso’s goal of becoming the industry standard for homebuilder marketing and sales software,” says Williams. “Lasso’s CRM software addresses a critical need in the U.S. home building industry and I am committed to helping home building professionals better understand the value of Lasso to their business,” adds Williams.

About Lasso Data Systems:

Lasso is the leading provider of “cloud-based” CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell their communities faster, easier, and more profitably. The company’s software is deployed on thousands of diverse residential developments including single family and master-planned communities, urban high-rise condominiums, suburban townhomes, and global destination resorts. Lasso CRM is designed for ease of use and rapid deployment to maximize each client’s ROI while reducing their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, Canada.

View a PDF of the release here.

For more information, contact Dave Clements at 1.866.526.9955 Ext. 8565 or, or Angela McKay at 1.866.526.9955 Ext. 8557 or

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