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5 Characteristics of a Great CRM Champion

5 Characteristics of a Great CRM Champion

The CRM Champion in your organization is the key to implementing a Customer Relationship Management solution and using it to build stronger customer relationships. In a previous article I discussed why your company needs a CRM Champion, in this blog I explore what...
Why You Need a CRM Champion

Why You Need a CRM Champion

Customer Relationship Management (CRM) is not about technology, it is about people and processes. A CRM solution offers tremendous opportunities for businesses to build better relationships with their customers, but it’s not a magic wand. Implementing a CRM requires a...

Capturing Leads Via Facebook

Using Lasso, our clients can capture new home buyer leads from multiple sources – whether it’s using an iPad or kiosk at your Sales Center, your website, online directories, or . . . if you wish, you can also create a registration page directly on your Facebook page....

Tips for Lasso from Tolga

It is impressive how adept many of our clients are in using Lasso and we like to think we know a thing or two about Lasso as well. In this post, Tolga Canatan, a Lasso Client Director, offers a few quick tips on how to most efficiently utilize Lasso.  A little about...