by Kathy Thomas | Jun 19, 2019 | New Home Sales, Online Sales & Marketing, Online Sales Counselor
Incorporating an Online Sales Counselor (OSC) as part of your sales team is not a new concept for home builders, but it’s still surprising how many builders don’t use this model. Of course, I’m biased; prior to working at Lasso I was an OSC for 6 years and saw the...
by Kathy Thomas | Jun 6, 2019 | Online Sales Counselor, OSC of the Month
Our June OSC of the Month is Sarah Cronk with Caruso Homes in Maryland and North Carolina! The award-winning OSC discusses her path to becoming a New Home Consultant and helping to establish a successful OSC program for Caruso Homes. What is your company, role and...
by Kathy Thomas | May 22, 2019 | Lasso Integrations, Lasso Software
Our recent release of our Lasso CRM App for Zapier has received a lot of attention from our clients. It offers a great way for users to automatically capture new leads from popular communication apps used in the home building industry. With the latest enhancements to...
by Kathy Thomas | May 8, 2019 | Email Marketing, Lasso Tips
What’s that saying about the cobbler’s kids not having any shoes? We’ve finally given our template library a much-needed facelift! Listening closely to your needs, not only have we developed a selection of eye-catching, mobile responsive templates, but we’ve...
by Kathy Thomas | May 2, 2019 | Email Marketing
As sales and marketing professionals, we’re always searching for better ways to craft the perfect email – one that leads the reader to take the action you want. Whether it’s to come to your open house, read more about your project or community, or connect...
