by Kathy Thomas | May 13, 2020 | Marketing, New Home Sales
As marketers, we work hard to generate leads—we deal with a myriad of promotion possibilities and formulate a strategy to entice potential home buyers to inquire about our communities. In order to measure the effectiveness of these marketing programs, you need to have...
by Kathy Thomas | May 5, 2020 | CRM Software, Lasso Tips, Lead Management
In the final session in the 5-part webinar series, Angela McKay and Dave Betcher provide tips on keeping your database clean so you can focus on the registrants that matter most: Focus your communication on those prospects who are engaged. Marketers are hesitant to...
by Kathy Thomas | Apr 27, 2020 | Email Marketing, Lasso Tips
In Part 4 of this 5-part series, Angela McKay and Dave Betcher discuss the new rules of email marketing and offer some tips you can use in today’s climate and going forward: Rethink your email marketing strategy. Take a step back, evaluate what you’re currently doing,...
by Kathy Thomas | Apr 15, 2020 | Cool Technology, Lasso Software
We’re always looking for more tools that make it easier for us to connect with our prospects. However, as we build out our tool set, getting the data from one system to the other can be cumbersome without an integration. That’s why last year we created the Lasso...
by Kathy Thomas | Apr 14, 2020 | CRM Software, Lasso Software, Lasso Tips, Sales Process
In Part 3 of this 5-part webinar series, Angela McKay and Dave Betcher discuss sales processes. A sales process is essentially a series of activities that you set up in Lasso to manage prospect and customer follow-up. It provides you with a systematic way to schedule...
