Lasso's upcoming webinar on April 14th – Public Relations vs. Marketing: How to Use Both to Reach and Influence Homebuyers – features PR expert Carol Ruiz of red rocket LA.
More and more home builders and developers use social networks like Facebook and Twitter, in addition to their websites and blogs, to reach out to and nurture homebuyers. Does this constitute Marketing or PR, or both?
The goals of Marketing and Public Relations are different: Marketing is typically measured by the number of leads, conversions or sales generated while Public Relations is measured by the amount of public awareness or support. Unlike Marketing, Public Relations is not directly linked to sales. Rather, effective PR assists the overall marketing effort by building and maintaining relationships through heightened positive recognition.
Carol will provide examples of successful PR strategies for builders and developers and offer you tactics to build awareness about your latest projects through press releases, magazine articles, blogs and social networks.
What You'll Learn:
- The key differences between PR and Marketing
- The Do's and Don'ts of PR
- When to use an outside PR firm and when to do it yourself
- How to build better relations via your blog posts & comments
- How to generate PR opportunities to gain positive publicity
View more information and registration detail here.
Lasso hosts complimentary webinars every 6-8 weeks. Presenters have included Mike Lyon, Myers Barnes, Carol Flammer, Jim Adams, Jeff Shore, Jason Forrest and the Bokka Group. For a list of the webinars and to watch a recording, click here.