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John JantschJohn Jantsch is a marketing coach and author of Duct Tape Marketing. He wrote this post recently for Open Forum and we think it's definitely worth sharing. He has suggested some great tools that can help determine what keywords new home buyers may be using to search for their new home online. Competition for placement of keywords is fierce and the challenge is that there are constantly changes and updates. It can be tough to stay on top of it all.

Real estate marketing professionals need to dig through search data to find the opportunities to make their way to the top in search and then stay there!

Below are a list of five relatively unknown tools that as John Jantsch indicates “give you insight and a competitive advantage when it comes to determining the best topics for your new content and how to adjust existing content to rise in the search engines.”

  1. Topsy – Think of Topsy as a people trend engine for Twitter. Topsy looks at the way people are connected and the conversations they are having with each other all over the web.
  2. YouTube Keyword Tool – Most people are familiar with Google’s keyword research and related search tools, but did you know that YouTube (the second largest search engine) has the same tools? By visiting and using these tools you can find some great insights about video topics that are hot and ways to optimize your video content to take advantage of what people are searching for on YouTube.
  3. Facebook Posts by Everyone – There aren’t many ways to track what’s going on inside of Facebook (unless you are a large advertiser) but you can use the search function to do searches and get some insight into who is talking about key phrases and how you might join those conversations. Make sure you click on the posts by everyone and not just your friends. You might also consider taking a look at the search tool Kurrently.
  4. WordTracker Question Search – WordTracker is the paid keyword research tool of choice for most serious SEO folks, but they also have a number of great free tools. One of my favorites is the question search tool. A growing number of searches are questions posed by folks looking for something. This tool allows you to find search volume for questions related to your key phrases. When trying to determine blog post content, this is a killer place to look. If you can answer the questions people are asking most, you’ll score some big long tail search results.
  5. Bing xRank – xRank is focused on capturing what’s hot right now. There are a number of trending monitoring tools, including Google Trends, but Bing’s is a sleeper and returns richer results.

Do you have some favourite online tools?  Let us know.

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