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Photo credit: David Paul Morris/Bloomberg

Photo credit: David Paul Morris/Bloomberg

Followers come for one photo and stay for the experience. Fueled purely by imagery, the app with 40 million monthly active users is a dream for marketers who work in highly visual industries. Homebuilding is no exception. Gorgeous photos of homes, landscapes, and even the people behind the scenes can attract hundreds, even thousands, of followers. The following 10 homebuilders get it, and you will too once you see their Instagram accounts.

Edge Homes @edgehomes

With plenty of clean lines and angles, the photos showcase this builder’s product and live up to its name.

10 Homebuilders to Follow on Instagram - Edge Homes


Adera Development Corp. @aderahome

It’s the quality of the photos paired with impeccable design that make this account follow-worthy. Plus, their latest campaign following a family who lives there features plenty of “aww” moments.

10 Homebuilders to Follow on Instagram - Adera Homes


St. James Plantation @stjamesplantation

Talk about selling a lifestyle! What’s interesting about this account is they rarely post pictures of their homes. Instead, they focus on the ridiculously gorgeous scenery around the community – boats, harbors, sunsets, golf… We’re ready to move!

10 Homebuilders to Follow on Instagram - St. James Plantation

CBH Homes @cbhhomes

To know CBH Homes is to love the people who work there. They are fun, tirelessly energetic and have loads of personality. These photos reflect just that.

10 Homebuilders to Follow on Instagram - CBH Homes

David Weekley Homes @davidweekleyhomes

Specious interiors are the name of the game for this Texas builder, and they know how to showcase them.

10 Homebuilders to Follow in Instagram - David Weekley Homes

Houlihan Lawrence @houlihanlawrence

This account is all about the details of their homes and what inspires them in the community.

10 Homebuilders to Follow on Instagram - Houlihan Lawrence

Lennar Homes @lennarhomes

One of the largest homebuilders in the country with an IG following to match, Lennar often poses questions to their audience to choose between two features. Hmm… market research, perhaps?

10 Homebuilders to Follow on Instagram - Lennar Homes

Sabal Homes @sabalhomessc

With its seafood, charm and beaches, many people fall in love with the southern city of Charleston. These elements are perfectly incorporated in this IG account.

Top 10 Homebuilders on Instagram - Sabal Homes

The New Home Company @thenewhomeco

For the last few months, this builder has been running a cool campaign called #100HappyDays. Each day they post a new photo of something that makes people happy, like playing an instrument, waking up to coffee in a beautiful kitchen, or enjoying quiet time in a cozy reading nook.

10 Homebuilders to Follow on Instagram - The New Home Company

Aragon Properties @aragonforward

This account is loaded with ideas for simple, modern design drawn from art and architecture.

10 Homebuilders for Follow on Instagram - Aragon Properties

Which Instagram accounts inspire you?


Suggested Resources…

How to Market to Millennial Home Buyers

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