Followers come for one photo and stay for the experience. Fueled purely by imagery, the app with 40 million monthly active users is a dream for marketers who work in highly visual industries. Homebuilding is no exception. Gorgeous photos of homes, landscapes, and even the people behind the scenes can attract hundreds, even thousands, of followers. The following 10 homebuilders get it, and you will too once you see their Instagram accounts.
Edge Homes @edgehomes
With plenty of clean lines and angles, the photos showcase this builder’s product and live up to its name.
Adera Development Corp. @aderahome
It’s the quality of the photos paired with impeccable design that make this account follow-worthy. Plus, their latest campaign following a family who lives there features plenty of “aww” moments.
St. James Plantation @stjamesplantation
Talk about selling a lifestyle! What’s interesting about this account is they rarely post pictures of their homes. Instead, they focus on the ridiculously gorgeous scenery around the community – boats, harbors, sunsets, golf… We’re ready to move!
CBH Homes @cbhhomes
To know CBH Homes is to love the people who work there. They are fun, tirelessly energetic and have loads of personality. These photos reflect just that.
David Weekley Homes @davidweekleyhomes
Specious interiors are the name of the game for this Texas builder, and they know how to showcase them.
Houlihan Lawrence @houlihanlawrence
This account is all about the details of their homes and what inspires them in the community.
Lennar Homes @lennarhomes
One of the largest homebuilders in the country with an IG following to match, Lennar often poses questions to their audience to choose between two features. Hmm… market research, perhaps?
Sabal Homes @sabalhomessc
With its seafood, charm and beaches, many people fall in love with the southern city of Charleston. These elements are perfectly incorporated in this IG account.
The New Home Company @thenewhomeco
For the last few months, this builder has been running a cool campaign called #100HappyDays. Each day they post a new photo of something that makes people happy, like playing an instrument, waking up to coffee in a beautiful kitchen, or enjoying quiet time in a cozy reading nook.
Aragon Properties @aragonforward
This account is loaded with ideas for simple, modern design drawn from art and architecture.
Which Instagram accounts inspire you?