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Your Success is Our Success

Your Success is Our Success

Sara Williams

Sr. Sales Director


Meet Sara…

Sara is one of the original Online Sales Counselors of the new home industry, and has recently brought her talents to Lasso as Sales Director. Originally from Bucks County, Pennsylvania, she attended college in western Pennsylvania, then lived in Pittsburgh for nine years where she began her real estate career with Heartland Homes. She move to Charleston, SC when she was recruited to be Sabal Homes’ marketing director, and continues to call it home. She brings a unique experience to the position in that she was a Lasso client for over six years, and can easily relate to our clients and propose solutions based on her own experiences.

In her own words…

What’s your favorite feature about Lasso? Website Analytics and Web Tracking email notifications. You can see when your prospect is on your site, how often they visit, what they are looking at, and if they clicked on a link in an email you sent. It is invaluable information for sales and marketing.

What is one word that describes Lasso? User-Friendly

What do you enjoy most about being a part of the Lasso Team? Everyone I work with brings so much talent, experience, and personality to the company. I enjoy hearing everyone’s ideas and perspectives and I am constantly learning from the team every day.

Sara is…

National Association of Home Builders (NAHB) and The National Sales and Marketing Council Online Sales Counselor of the Year January, 2013
Happily married to Jason and proud momma to Cole (son) and

Find Out Why Lasso is the
#1 CRM for New Home Sales