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Convert More Leads.
Sell More Homes.

CRM for Home Builders, Real Estate Developers, and New Home Agencies

The #1 CRM for New Home Sales

Builders invest a lot of money on marketing and sales, but most struggle to consistently convert enough leads into home buyers. That’s why we created Lasso — CRM software custom-built to make it easier to capture, nurture, and convert more prospects into purchasers. Today, over 500 builders use Lasso on thousands of communities and regularly see conversion results improve from 30% to over 300%.

Get To Know Lasso CRM

Watch this 1-minute video to learn how Lasso can keep your team organized, informed and connected so you can focus on what really matters – building deeper relationships with prospects and selling more homes.

What’s Happening

Latest Webinar: The Third Act

In this webinar with Ben Keal from PrivateCommunities.com, you’ll learn how lifestyle consumers search for a home and which types of communities, features and amenities motivate their buying decisions.

 

Builder’s Guide to Increasing Lead Conversions

Learn more about the new home industry’s benchmarks for online sales success, and how a CRM can help you reach them.

 

OSC of the Month: Lauren Ruggiero

Our Online Sales Counselor of the Month is Lauren Ruggiero with Kimberley Homes. Read how she contributes to 30-50% of total company sales.

Join the growing list of home builders, real estate developers, and new home agencies who use Lasso to sell more homes.

What Our Clients Say

Lasso has made the sales process so much simpler. We’ve tried a few other systems and none of them are as user friendly and as easy for the sales team to use. 

Tricia Brennan

Vice President, Brennan Builders

We have grown 96% in the last 2 years as a company, and I give 100% of that credit, if not the majority, to Lasso for having the ability to touch all our leads.

Chris Hartley

VP of Sales & Marketing, Dunhill & Nathan Carlisle Homes

Within three years of implementing Lasso, overall sales for the company grew by 40 percent, and the online department was contributing 15 percent of total sales.

Dianne Gordonn

General Manager, Rose & Womble

For Everyone On Your Team

Marketers

Send more quality leads to sales, pinpoint the best lead sources, and maximize your marketing ROI.

OSCs

Everything’s at your fingertips to book more appointments and make follow up a breeze for hundreds or thousands of unique leads each month.

Sales

Be super organized, build deeper relationships, and make more sales with rich profiles, notes, history, and all your activities in one place.

Managers | Executives

Know what’s going on 24/7 wherever you are so you can coach for success and grow your business faster.

Fully equipped – simply designed

Our software is simple to use. Your capabilities are powerful.

Lead Management

Capture every lead. Respond faster, know more, build deeper relationships, and close more sales.

e-Marketing Built-in

Create emails that get read, tracked, and integrated into your customer’s profile like you’ve never seen before.

Lead Management

Capture every lead. Respond faster, know more, build deeper relationships, and close more sales.

e-Marketing Built-in

Create emails that get read, tracked, and integrated into your customer’s profile like you’ve never seen before.

Robust Reporting

Data that you can’t analyze is useless. Our powerful reporting options keep you informed.

Seamless Integration

Use our API to save time and streamline processes by connecting to your web forms, construction management/ERP, and other business systems.

Find Out Why Lasso is the
#1 CRM for New Home Sales