Capture and Nurture All Your Prospects
CRM for Home Builders, Real Estate Developers, and New Home Agencies
The #1 CRM for New Home Sales
Lasso CRM is custom-built for new home sales so it’s easier for you and your team to capture and nurture all your leads. Get organized and follow up with new home buyers more effectively with Lasso.
Get To Know Lasso CRM
Watch this 2-minute video to learn how Lasso can keep your team organized, informed and connected so you can focus on what really matters – building deeper relationships with prospects and selling more homes.
What’s Happening
ON DEMAND: Shift Again: Rethinking Your Marketing and Sales Strategy
Matt Riley and Chad Sanschagrin discuss how to adjust your messaging, accept necessary strategy changes and push your traffic, leads and sales into overdrive. Watch Now
April OSC of the Month: Nichole Smith
Lasso’s OSC of the Month for April is Nichole Smith with DR Horton. Read her interview on the Lasso Blog.
Guide: Mastering New Home Marketing with Your CRM
Leverage the features and functionality of your CRM to create more impactful and effective marketing campaigns.
How can Lasso CRM help you?
Give your team the tools for success—get results
As a manager responsible for sales volume and profitability, you need to depend on your team to consistently achieve their monthly targets — no one wants forecasting to be like a day at the casino. With Lasso, you’ll always have insightful information at your command to coach performance and forecast accurately. And your team, no matter the size, will have the right tools to consistently achieve at a high level.
Send more qualified leads to sales
Follow-up faster and set more appointments
Creating, scheduling, and following up on appointments involve spending a lot of time on the phone and doing large amounts of digital follow-up (email, video emails, SMS) — at a high volume every day and with little downtime. Lasso is like an OSC’s dream come true — let it help you do the work booking more qualified appointments.
Leave no lead behind—nurture all your leads
Fully equipped – simply designed
Our software is simple to use. Your capabilities are powerful.
Lead Management
e-Marketing Built-in
Lead Management
e-Marketing Built-in
Robust Reporting
Seamless Integration
For Everyone On Your Team
Marketers
OSCs
Sales
Managers | Executives
What Our Clients Say
Lasso has made the sales process so much simpler. We’ve tried a few other systems and none of them are as user friendly and as easy for the sales team to use.
We have grown 96% in the last 2 years as a company, and I give 100% of that credit, if not the majority, to Lasso for having the ability to touch all our leads.
Within three years of implementing Lasso, overall sales for the company grew by 40 percent, and the online department was contributing 15 percent of total sales.