Convert More Leads.
Sell More Homes.
CRM for Home Builders, Real Estate Developers, and New Home Agencies
The #1 CRM for New Home Sales
Builders invest a lot of money on marketing and sales, but most struggle to consistently convert enough leads into home buyers. That’s why we created Lasso — CRM software custom-built to make it easier to capture, nurture, and convert more prospects into purchasers. Today, over 500 builders use Lasso on thousands of communities and regularly see conversion results improve from 30% to over 300%.
Get To Know Lasso CRM
Watch this 1-minute video to learn how Lasso can keep your team organized, informed and connected so you can focus on what really matters – building deeper relationships with prospects and selling more homes.
What’s Happening
Latest Webinar: The Third Act
In this webinar with Ben Keal from PrivateCommunities.com, you’ll learn how lifestyle consumers search for a home and which types of communities, features and amenities motivate their buying decisions.
Builder’s Guide to Increasing Lead Conversions
Learn more about the new home industry’s benchmarks for online sales success, and how a CRM can help you reach them.
OSC of the Month: Lauren Ruggiero
Our Online Sales Counselor of the Month is Lauren Ruggiero with Kimberley Homes. Read how she contributes to 30-50% of total company sales.
Join the growing list of home builders, real estate developers, and new home agencies who use Lasso to sell more homes.
What Our Clients Say
Lasso has made the sales process so much simpler. We’ve tried a few other systems and none of them are as user friendly and as easy for the sales team to use.
Tricia BrennanWe have grown 96% in the last 2 years as a company, and I give 100% of that credit, if not the majority, to Lasso for having the ability to touch all our leads.
Chris HartleyWithin three years of implementing Lasso, overall sales for the company grew by 40 percent, and the online department was contributing 15 percent of total sales.
Dianne GordonnFor Everyone On Your Team
Marketers
Send more quality leads to sales, pinpoint the best lead sources, and maximize your marketing ROI.
OSCs
Everything’s at your fingertips to book more appointments and make follow up a breeze for hundreds or thousands of unique leads each month.
Sales
Be super organized, build deeper relationships, and make more sales with rich profiles, notes, history, and all your activities in one place.
Managers | Executives
Know what’s going on 24/7 wherever you are so you can coach for success and grow your business faster.
Fully equipped – simply designed
Our software is simple to use. Your capabilities are powerful.
Lead Management
Capture every lead. Respond faster, know more, build deeper relationships, and close more sales.
e-Marketing Built-in
Create emails that get read, tracked, and integrated into your customer’s profile like you’ve never seen before.
Lead Management
Capture every lead. Respond faster, know more, build deeper relationships, and close more sales.
e-Marketing Built-in
Create emails that get read, tracked, and integrated into your customer’s profile like you’ve never seen before.
Robust Reporting
Data that you can’t analyze is useless. Our powerful reporting options keep you informed.
Seamless Integration
Use our API to save time and streamline processes by connecting to your web forms, construction management/ERP, and other business systems.