Convert More Leads.
Sell More Homes.
CRM for Home Builders, Real Estate Developers, and New Home Agencies
Remembering Jerry
Jerry Bauer, our President, passed away unexpectedly on August 26, while hiking with his partner and best friend Paige Calvert. Jerry was an extraordinary leader who lived every day with unbound enthusiasm, drive, compassion, good humor, and a laugh that was downright infectious.
Like all great leaders, Jerry was curious and an amazing listener who always put his team first. Always.
Jerry, you are deeply missed by all of us at Lasso.
Get To Know Lasso CRM
Watch this 1-minute video to learn how Lasso can keep your team organized, informed and connected so you can focus on what really matters – building deeper relationships with prospects and selling more homes.
What’s Happening
Double Down for New Home Sales Success
Learn how to master your sales presentation from the moment your prospects walk in the door!
Builder’s Guide to Increasing Lead Conversions
Learn more about the new home industry’s benchmarks for online sales success, and how a CRM can help you reach them.
OSC of the Month: Karen Reichert
Our Online Sales Counselor of the Month is Karen Reichert with The Providence Group in Johns Creek, GA!
Join the growing list of home builders, real estate developers, and new home agencies who use Lasso to sell more homes.
What Our Clients Say
Lasso has made the sales process so much simpler. We’ve tried a few other systems and none of them are as user friendly and as easy for the sales team to use.
Tricia BrennanWe have grown 96% in the last 2 years as a company, and I give 100% of that credit, if not the majority, to Lasso for having the ability to touch all our leads.
Chris HartleyWithin three years of implementing Lasso, overall sales for the company grew by 40 percent, and the online department was contributing 15 percent of total sales.
Dianne GordonnFor Everyone On Your Team
Marketers
Send more quality leads to sales, pinpoint the best lead sources, and maximize your marketing ROI.
OSCs
Everything’s at your fingertips to book more appointments and make follow up a breeze for hundreds or thousands of unique leads each month.
Sales
Be super organized, build deeper relationships, and make more sales with rich profiles, notes, history, and all your activities in one place.
Managers | Executives
Know what’s going on 24/7 wherever you are so you can coach for success and grow your business faster.
Fully equipped – simply designed
Our software is simple to use. Your capabilities are powerful.
Lead Management
Capture every lead. Respond faster, know more, build deeper relationships, and close more sales.
e-Marketing Built-in
Create emails that get read, tracked, and integrated into your customer’s profile like you’ve never seen before.
Lead Management
Capture every lead. Respond faster, know more, build deeper relationships, and close more sales.
e-Marketing Built-in
Create emails that get read, tracked, and integrated into your customer’s profile like you’ve never seen before.
Robust Reporting
Data that you can’t analyze is useless. Our powerful reporting options keep you informed.
Seamless Integration
Use our API to save time and streamline processes by connecting to your web forms, construction management/ERP, and other business systems.