Convert More Leads.
Sell More Homes.
CRM for Home Builders, Real Estate Developers, and New Home Agencies
The #1 CRM for New Home Sales
Find out how you can convert more leads with Lasso CRM
Get To Know Lasso CRM
Watch this 1-minute video to learn how Lasso can keep your team organized, informed and connected so you can focus on what really matters – building deeper relationships with prospects and selling more homes.
Not selling homes as fast as you would like?
Get your team the tools for success. Improve results.
As a manager responsible for sales volume and profitability, you need to depend on your team to consistently achieve their monthly targets — no one wants forecasting to be like a day at the casino. With Lasso, you’ll always have insightful information at your command to coach performance and forecast accurately. And your team, no matter the size, will have the right tools to consistently achieve at a high level.
Don't know what campaigns are working?
With limited resources and tight budgets of often less than 1% of revenue, it’s critical to maximize every dollar of your marketing spend to drive both the right quality and quantity of leads to the online and onsite teams. Use Lasso to capture, target, and communicate with every lead right from their initial interest through closing, move-in, and beyond.
Not managing online leads effectively?
Everything you need to set more appointments.
Creating, scheduling, and following up on appointments involve spending a lot of time on the phone and doing large amounts of digital follow-up (email, video emails, SMS) — at a high volume every day and with little downtime. Lasso is like an OSC’s dream come true — let it help you do the work booking amazingly qualified appointments.
Think leads are falling through the cracks?
What’s Happening
How to Use Video in Your Email Marketing
Video in email has become a hot topic. It’s a great way to keep your readers engaged and can increase your open rates by up to 6%. Learn how to insert a video in your Lasso email templates (and whether it’s right for you).
July OSC of the Month: Wendi Leatherwood
Lasso’s July OSC of the Month is Wendi Leatherwood, Online Sales Counselor for Neal Communities in Florida. Read her interview on the Lasso Blog.
Guide: Mastering New Home Marketing with Your CRM
Leverage the features and functionality of your CRM to create more impactful and effective marketing campaigns.
Fully equipped – simply designed
Our software is simple to use. Your capabilities are powerful.
Lead Management
e-Marketing Built-in
Lead Management
e-Marketing Built-in
Robust Reporting
Seamless Integration
For Everyone On Your Team
Marketers
OSCs
Sales
Managers | Executives
What Our Clients Say
Lasso has made the sales process so much simpler. We’ve tried a few other systems and none of them are as user friendly and as easy for the sales team to use.
We have grown 96% in the last 2 years as a company, and I give 100% of that credit, if not the majority, to Lasso for having the ability to touch all our leads.
Within three years of implementing Lasso, overall sales for the company grew by 40 percent, and the online department was contributing 15 percent of total sales.