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Convert More Leads.
Sell More Homes.

CRM for Home Builders, Real Estate Developers, and New Home Agencies

#1 CRM for New Home Sales

Custom-Built for new home sales, Lasso makes it easier to capture, engage, and convert more prospects into buyers.

Find out how Lasso can help you sell more homes…faster.

Get To Know Lasso CRM

Watch this 1-minute video to learn how Lasso can keep your team organized, informed and connected so you can focus on what really matters – building deeper relationships with prospects and selling more homes.

How can Lasso CRM help you?

Give your team the tools for success—get results

As a manager responsible for sales volume and profitability, you need to depend on your team to consistently achieve their monthly targets — no one wants forecasting to be like a day at the casino. With Lasso, you’ll always have insightful information at your command to coach performance and forecast accurately. And your team, no matter the size, will have the right tools to consistently achieve at a high level.

Send more qualified leads to sales
With limited resources and tight budgets of often less than 1% of revenue, it’s critical to maximize every dollar of your marketing spend to drive both the right quality and quantity of leads to the online and onsite teams. Use Lasso to capture, target, and communicate with every lead right from their initial interest through closing, move-in, and beyond.
Follow-up faster and set more appointments

Creating, scheduling, and following up on appointments involve spending a lot of time on the phone and doing large amounts of digital follow-up (email, video emails, SMS) — at a high volume every day and with little downtime. Lasso is like an OSC’s dream come true — let it help you do the work booking more qualified appointments.

Leave no lead behind—nurture all your leads
Being a new home sales professional is not easy! Hitting sales targets, presale presentations, construction updates, keeping contracts together, final walk-throughs, meetings with other departments, and reports for management are all part of ‘a day in the life’ in sales. Use Lasso to stay super organized and on top of all your activities so you can focus on what really matters – your prospects and purchasers.
Join the growing list of home builders, real estate developers, and new home agencies who use Lasso to sell more homes.

What’s Happening

Webinar: FANtastic Virtual Communication & Presentations

Join Meredith Oliver for this upcoming webinar on August 26. Learn how to truly connect and communicate virtually with team members and meeting attendees—increasing productivity, cooperation, and revenue in your organization. Sign up today!


August OSC of the Month: Kylie Byford

Lasso’s OSC of the Month for August is Kylie Byford with McCaleb Homes in Oklahoma. Read her interview on the Lasso Blog.

Guide: Mastering New Home Marketing with Your CRM

Leverage the features and functionality of your CRM to create more impactful and effective marketing campaigns.

Fully equipped – simply designed

Our software is simple to use. Your capabilities are powerful.

Lead Management

Capture every lead. Respond faster, know more, build deeper relationships, and close more sales.

e-Marketing Built-in

Create emails that get read, tracked, and integrated into your customer’s profile like you’ve never seen before.

Lead Management

Capture every lead. Respond faster, know more, build deeper relationships, and close more sales.

e-Marketing Built-in

Create emails that get read, tracked, and integrated into your customer’s profile like you’ve never seen before.

Robust Reporting

Data that you can’t analyze is useless. Our powerful reporting options keep you informed.

Seamless Integration

Use our API to save time and streamline processes by connecting to your web forms, construction management/ERP, and other business systems.

For Everyone On Your Team


Send more quality leads to sales, pinpoint the best lead sources, and maximize your marketing ROI.


Everything’s at your fingertips to book more appointments and make follow up a breeze for hundreds or thousands of unique leads each month.


Be super organized, build deeper relationships, and make more sales with rich profiles, notes, history, and all your activities in one place.

Managers | Executives

Know what’s going on 24/7 wherever you are so you can coach for success and grow your business faster.

What Our Clients Say

Lasso has made the sales process so much simpler. We’ve tried a few other systems and none of them are as user friendly and as easy for the sales team to use. 

Tricia Brennan

Vice President, Brennan Builders

We have grown 96% in the last 2 years as a company, and I give 100% of that credit, if not the majority, to Lasso for having the ability to touch all our leads.

Chris Hartley

VP of Sales & Marketing, Dunhill & Nathan Carlisle Homes

Within three years of implementing Lasso, overall sales for the company grew by 40 percent, and the online department was contributing 15 percent of total sales.

Dianne Gordonn

General Manager, Rose & Womble

Find Out Why Lasso is the
#1 CRM for New Home Sales