Turn Browsers Into Buyers

Capture every lead, and you’ve already won

Never lose another lead. Accept lead registrations from virtually any source.

  • Your website
  • Syndication sites (Zillow, Trulia, New Home Source, etc)
  • Model home visitors
  • Tablets & smart phones

Your wrists and fingers will thank you.

  • Connect registration forms to Lasso, and eliminate the need for manual data entry.
  • Respond faster with all of the prospect’s contact information at your fingertips.

You’ll never forget again, because you don’t have to remember.

  • An organized system allows you to focus on what matters - the prospect.
  • Tasks and activites are automated. You'll receive notifications when it's time to follow up.

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Lead Delivery

Intelligent lead delivery

Proactive alerts let you know when prospects register.

  • We’ll send your prospect an instant response, and your sales team an instant alert so they can reach out quickly.
  • There is no need to pull a report to find your new prospects.

Rotate delivery of your prospects at will.

  • Round robin rotations
  • Understand how your prospects found you.
  • Copy a manager, or team member as needed.

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Powerful prospect rating and segmentation

Put first things first.

  • Prioritize your team's time and energy on those prospects most likely to convert.
  • Use standardized ratings to keep prospects organized, or personalize them to match your company's terminology and processes.

Slice and dice.

  • Segment your prospects by any metric to allow for more personal marketing and follow-up.
  • Use custom segments to spot trends in prospect registrations and activity.

See the entire picture.

  • Review the number of prospects for each rating type to forecast your sales.
  • Track a prospect’s rating changes over time to determine the best next step.
  • View missed opportunities with ratings for those who purchased from the competition.

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Prospect Segmentation

Our lead intelligence will give you an edge

Knowledge is power

  • Gain insights into the unique interests of each prospect every time they visit your website.
  • See how frequently they are visiting your site, and which pages they are viewing.
  • Personalize your follow-up by leveraging content related to what they are viewing.

The next evolution in email marketing

  • Go beyond merely tracking delivery, open rates, or click through rates.
  • Alert your team in real time when a prospect returns to your site via an email link.
  • Connect with your prospects while they are still on your site for increased conversions.

Hold your marketing dollars accountable.

  • Pinpoint which media delivers the best leads by source or publication.
  • Improve your future advertising plans by reviewing historical data.
  • Reallocate budgets quickly to minimize your cost per lead and cost per sale.

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Lead Intelligence

Dynamic 'smart lists' allow for advanced follow up


Effortlessly run and save prospect lists matching any criteria you choose.

  • Each team member can easily create and share custom ‘smart lists’ that match their own workflow.
  • Lists can be added to the dashboard with the click of a button for easy access.
  • Lists are automatically updated when a prospect's criteria is changed for easy organization.

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Social Integration

Your prospects are real people. We’ll help your team see them that way.

  • We’ll search for any social media profiles that match the prospect’s contact information.
  • Results are displayed directly on the prospect’s profile.

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