Better Lead Management
Lasso makes the lead management process easier by removing manual data entry and automating follow-up tasks.
With Lasso you can:
- Accept lead registrations from a variety of sources
- Automate tasks so you’ll never forget
- Leverage powerful prospect ratings for more efficient lead follow-up
- Target prospects more effectively by segmenting your database
- Gain insights into your leads with prospect alerts and website tracking
Learn how Lasso makes it easier to capture and manage all your leads.
"Lasso is my whole job! It drives what I do each day. I couldn't live without it!"
Online Sales Coordinator/Leader, CBH Homes
Capture every lead, and you’ve already won
Never lose another lead. Accept lead registrations from virtually any source.
- Your website
- Syndication sites (Zillow, Trulia, New Home Source, etc)
- Model home visitors
- Tablets & smart phones
Your wrists and fingers will thank you.
- Connect registration forms to Lasso, and eliminate the need for manual data entry.
- Respond faster with all of the prospect’s contact information at your fingertips.
You’ll never forget again, because you don’t have to remember.
- An organized system allows you to focus on what matters - the prospect.
- Tasks and activities are automated. You'll receive notifications when it's time to follow up.
Intelligent lead delivery
Proactive alerts let you know when prospects register.
- We’ll send your prospect an instant response, and your sales team an instant alert so they can reach out quickly.
- There is no need to pull a report to find your new prospects.
Rotate delivery of your prospects at will.
- Round robin rotations
- Understand how your prospects found you.
- Copy a manager, or team member as needed.
Put first things first.
- Prioritize your team's time and energy on those prospects most likely to convert.
- Use standardized ratings to keep prospects organized, or personalize them to match your company's terminology and processes.
Slice and dice.
- Segment your prospects by any metric to allow for more personal marketing and follow-up.
- Use custom segments to spot trends in prospect registrations and activity.
See the entire picture.
- Review the number of prospects for each rating type to forecast your sales.
- Track a prospect’s rating changes over time to determine the best next step.
- View missed opportunities with ratings for those who purchased from the competition.
Our lead intelligence will give you an edge
Knowledge is power
- Gain insights into the unique interests of each prospect every time they visit your website.
- See how frequently they are visiting your site, and which pages they are viewing.
- Personalize your follow-up by leveraging content related to what they are viewing.
The next evolution in email marketing
- Go beyond merely tracking delivery, open rates, or click through rates.
- Alert your team in real time when a prospect returns to your site via an email link.
- Connect with your prospects while they are still on your site for increased conversions.
Hold your marketing dollars accountable.
- Pinpoint which media delivers the best leads by source or publication.
- Improve your future advertising plans by reviewing historical data.
- Reallocate budgets quickly to minimize your cost per lead and cost per sale.
Dynamic 'smart lists' allow for advanced follow up
Effortlessly run and save prospect lists matching any criteria you choose.
- Each team member can easily create and share custom ‘smart lists’ that match their own workflow.
- Lists can be added to the dashboard with the click of a button for easy access.
- Lists are automatically updated when a prospect's criteria is changed for easy organization.
Your prospects are real people. We’ll help your team see them that way.
- We’ll search for any social media profiles that match the prospect’s contact information.
- Results are displayed directly on the prospect’s profile.