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  • The Lasso Story

    Helping Builders & Developers Sell More Homes
    for over 10 Years


    Lasso Team Photo


    Since 2005, Lasso has been on the cutting edge of CRM technology for new home marketing and sales. Our mission is to provide remarkable software that makes building winning relationships easier.

    We started out as a small group of web developers eager to offer our real estate clients a system to capture, filter and apply information from online registrants.

    Today, Lasso is the leading provider of cloud-based CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell their communities faster, easier, and more profitably.

    "Lasso is the largest organizational structure we have. We've managed close to 100 projects using this CRM system." – Melanie Briggs, MAC Marketing | MLA Canada Realty

    Many of our team members have successful backgrounds in new home sales and marketing, so we understand the nuances of prospect engagement and management specific to this industry. We are committed to innovation and excellence, and continue to recruit the most forward-thinking talent in technology and new home sales.

    We have proudly served the new home industry for over a decade. If you have any feedback or suggestions to make Lasso an even more efficient tool for you, please don’t hesitate to contact us. We look forward to serving you now and in the future!


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