From pre-sale to close, Lasso CRM is there to keep your sales and marketing teams organized so you can manage all your builders' projects more efficiently.
Manage multiple builders using one CRM.
Follow up with minimal manpower using built-in email automation.
Sell more homes faster with easier lead management and segmentation
Streamline buyer management
Keep track of available inventory and customer contracts.
Whether it's one builder or 100, with Lasso you can stay on top of lead and contract details for all your builders throughout the pre-sale process.
Automatically input leads from your website, BuzzBuzzHome, Zillow, New Homes Directory, BDX and more.
Build Your REALTOR® database first to reach exponentially more leads.
Carry over buyers and prospects from one project to the next.
Connect registration forms to Lasso, and eliminate the need for manual data entry.
Respond faster with all of the prospect’s contact information at your fingertips.
Create automatic sales and marketing processes to convert more leads to sales.
Follow up with every pre-sale lead with minimal manpower.
Evaluate interest level through email opens and website analytics.
Organize your team with Lasso and focus on what matters - the prospect.
Automate tasks and activites. You'll receive notifications when it's time to follow up.
Segment lists and target groups with relevant information.
Tap into your interest list for the next community launch.
Drive action through CRM data. Details make a difference.
Segment your prospects by any metric to allow for more personal marketing and follow-up.
Use custom segments to spot trends in prospect registrations and activity.
Keep track of inventory availability
Generate contracts automatically with your customer's information filled in.
Manage every step of the purchase process.
Track deposit amounts and payments scheduled without the need for any extra accounting software.
Streamline Buyer Management
Eliminate ‘spreadsheet mania’, reduce costly errors, and save time and money by accessing a single CRM database to view and track all:
Use Lasso to Prepare all purchaser activity, broker assignments, deposits due, escrow amounts, and payment information.
Automatically populate professional contracts to present to your purchasers and to create options & upgrade packages that maximize revenue and profit potential. Plus, keep important documents in one place for easy reference with digital storage of floor plans, images, contracts and amendments.
What Our Customers Say
Helping home builders and developers grow their business for more than a decade, Lasso can help your online sales team manage leads more efficiently.
Melanie Briggs, Sales Director for MAC Marketing Solutions in Vancouver, describes how Lasso is the company's largest organizational system, and how it fosters the relationship between marketing and sales. Over the last 10 years, MAC has managed over 100 developer projects using Lasso CRM.
Adam Brunning, Sales and Marketing Director for Berkshire Hathaway HomeServices Georgia Properties, discusses how his sales team uses Lasso to convert not only A prospects, but B, C and even D prospects.