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  • CRM for Real Estate Developers

    Sell More Condos and Townhomes Faster

    Stay connected from pre-sale to close. Lasso CRM is there to keep your sales and marketing teams organized. 

    Lasso helps you sell more condos and townhomes faster:

    Capture your pre-sale online leads from every source.

    Generate sales reports for better visibility into your leads.

    Sell more condos and townhomes faster with easier lead management and segmentation.

    Keep track of available inventory and customer contracts.

    Clients that use Lasso’s processes see up to a 316% increase in lead conversions. Find out how Lasso CRM can help you.

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    Real Estate CRM to Manage Your Leads Through the Funnel

    Capture Pre-Launch Leads – from Every Source

    Automatically input leads from your website, Zillow, New Homes Guide, BDX and more.

    Build Your REALTOR® database first to reach exponentially more leads.

    Carry over buyers and prospects from one project to the next.

    Connect registration forms to Lasso, and eliminate the need for manual data entry.

    Respond faster with all of the prospect’s contact information at your fingertips.


    Automate Follow-up - Let Your CRM do the Work

    Automate Follow up

    Create automatic sales and marketing processes to convert more leads to sales.

    Follow up with every pre-sale lead with minimal manpower.

    Evaluate interest level through email opens and website analytics.

    Organize your team with Lasso and focus on what matters - the prospect.

    Automate tasks and activities. You'll receive notifications when it's time to follow up.

    Segment Your Database

    Segment lists and target groups with relevant information.

    Tap into your interest list for the next community launch.

    Drive action through CRM data. Details make a difference.

    Segment your prospects by any metric to allow for more personal marketing and follow-up.

    Use custom segments to spot trends in prospect registrations and activity.

    Segment Database

    Inventory and Contract Management

    Inventory Management

    Keep track of inventory availability

    Generate contracts automatically with your customer's information filled in.

    Manage every step of the purchase process.

    Track deposit amounts and payments scheduled without the need for any extra accounting software.



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    REALTOR® Communications

    In many regions across North America, external REALTORS® and brokers are instrumental for a community’s sales success. They potentially play a significant role as the connectors between home buyers and new residential projects and communities.

    It’s crucial that you maintain the same level of communication with them as you would your prospects and purchasers.

    Using Lasso for your company’s REALTOR database allows you to track and manage your brokers, and alert them to upcoming project launches, VIP presentations, open houses, and community events.

    Lasso can also be used as a great tool to pinpoint the top performing external brokers so you can acknowledge and reward superior performance and loyalty to your projects and brand.

    sales handoff

    Look Who Uses Lasso CRM

    Lasso CRM is used by developers and marketing agencies to sell condos and townhomes faster. Get organized and stay connected with your prospects, clients, and realtors.