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  • Custom Built CRM for New Home Sales

    Convert More Leads. Sell More Homes.

    Stop wasting marketing dollars--use Lasso CRM to manage your leads more effectively.

    Lasso makes it easier for you to capture and nurture all your leads so you can convert more prospects to buyers.

    Custom-built for new home sales, Lasso makes it easier for your team to sell more new homes by taking the guesswork out of the sales and marketing process. Clients that use Lasso’s processes see up to a 316% increase in lead conversions

    Large or small, if you are a builder, developer, or new home agency, convert more leads with Lasso CRM. 


    Contact Sara to find out more 



    "It's an absolutely brilliant CRM and the Sales Process you can design to stay connected with leads is excellent...I am a Lasso addict." – Karen Dansie, Director of Marketing & Leasing, Porchlight Developments Ltd

    Better Lead Management

    Capture every lead.

    • Reduce data entry – increase productivity
    • Distribute leads quickly and efficiently to the right people
    • Social integration to know each prospect better

    Communicate to prospects with laser focus.

    • Smart lists let you quickly create any target segment

    Never forget again, because you don’t have to remember.

    • Future activities at your fingertips
    • Review the full prospect history anytime
    • Quickly add notes to highlight key information

    Learn More  Schedule a Live Demo


    Integrated Sales Process


    Unlimited template flexibility

    • Customize your message
    • Custom reminders
    • Custom activities

    No hassle conversation tracking

    • Via Outlook
    • Via Gmail
    • Via video email

    An Online Sales Counselor’s dream come true

    • Customized for the role
    • Still infinitely flexible

    Learn More  Schedule a Live Demo

    Smarter Email Marketing

    Integrated email means smarter email.

    • Smarter because of deeper context
    • Smarter because of tracking and alerts tied to each prospect
    • Integrated reporting

    You don’t have to reinvent the wheel – unless you want to.

    • Organize by campaign, prospect type, sender, and more
    • Incorporate templates into your sales processes

    Set it and forget it with campaign management options.

    Learn More  Schedule a Live Demo

    Smarter Email Marketing
    Detailed Reporting

    Detailed Reporting

    Get the data you need to make smarter decisions.

    • Prospect activity
    • Sales
    • Inventory
    • Website analytics
    • Stacking plans

    Delivered to those who need it – when they need it – effortlessly.

    Yes. There’s a report for that, or we can work with you to make one.

    Learn More  Schedule a Live Demo

    Buyer Management

    Improve your communication from contract to closing.

    • Populate contracts
    • Track associations (REALTOR®, lender, etc)

    Powerful inventory management at your fingertips.

    Smarter document storage.

    Learn More  Schedule a Live Demo

    Buyer Management
    Start Fast

    Get Started Fast

    Because no one likes to wait for results.

    • We help assess your unique needs.
    • Then we personalize the database for you.

    Real people. Real support.

    • Your own dedicated account manager
    • Plus helpful client support specialists

    The beginning is… just the beginning.

    • Ongoing user training, webinars, events, and more

    Learn More  Schedule a Live Demo