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  • Before The Sale. After The Sale.

    Make Lasso the central database of prospect and buyer information for all your communities and projects. Use Lasso for lead tracking, reporting, marketing metrics, and contract management. Lasso makes it easy for your team to sell more new homes by taking the guesswork out of the sales and marketing process.

    Large or small, if you are a builder, developer, or new home agency, convert more leads with Lasso CRM.


    Stay Connected from Contract to Closing

    Manage every step of the purchase process.

    • Inventory availability
    • Home pricing
    • Contract negotiations
    • Options and upgrades

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    Communicate Clearly with All Related Parties


    Send updates and reminders simultaneously to everyone involved in the transaction.

    • Purchaser(s)
    • Real estate agents
    • Lawyers
    • Mortgage officers

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    Simple Document Organization

    Automatic contract generation with your customer's information filled in.

    • Connect documents to the purchaser's profile for simple organization.
    • Store and download multiple documents per profile.
    • Include images or floor plans plus written documents.

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    Money Management Without Headaches


    Track deposit amounts and payments scheduled without the need for any extra accounting software.

    • Manage deposits and scheduled payments.
    • Record buyer's agent and sales representative commissions, bonuses, and non-agent referrals.

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