The Lasso Blog
Developers Use Lasso CRM in Tough Times
Vancouver, BC - (April 15, 2009) – Lasso Data Systems, the leading provider of Customer Relationship Management (CRM) solutions for the real estate industry, has announced that in Q1 2009 twelve new developers selected Lasso’s home builder sales software for their...
New Clients Using Lasso Real Estate Software
We love to implement new client projects around the world! Thanks to the following teams for selecting Lasso CRM in the first quarter of 2009 for their sales, marketing and inventory management requirements. Capella Bahia Maroma Riviera Maya, Mexico...
Want to Print the Lasso Inventory Availability Board? Just “Snagit”.
"Just ‘Snagit'." Those are the words I heard when I sat in on a Lasso client training session. Our trainer proceeded to explain that using an inexpensive software application called Snagit allowed the client to capture the Inventory Availability Board in Lasso...
It’s Only a Matter of Time
Last week I attended a Pecha Kucha Night where a select group of people individually got on stage and gave a short presentation with 20 PowerPoint slides, each shown for 20 seconds. The talks were fascinating but what caught my attention was what the host, Steven Cox,...
Lasso in the News: CRM Can Help Build Quality Customer Relationships
Carol Ruiz of red rocket LA recently wrote an article - CRM Can Help Build Quality Customer Relationships - published in NAHB's online weekly newspaper, Nation's Building News. In this article, three companies who use CRM real estate software...
ROI: Return on Investment or Risk of Inaction?
Paul Gillin is a technology journalist who has worked almost exclusively online for the past 10 years. He advises marketers on how to establish an online presence and optimize their use of social media. He is the author of a book called Secrets of Social Media...
“Accountability” Doesn’t Have to be a Dirty Word
Back when George Carlin created his infamous "seven dirty words," he couldn't have realized that if you scroll through basic cable, you can hear most of them somewhere along the dial before 11 p.m. on any given night. And he probably never for a second considered...
Good vs Bad Email
There's definitely a difference between the two - we have all received good engaging, relevant email and we've all received the bad email with little or no relevance. The good email we read and the bad email we either unsubscribe (possibly) or mark as junk (likely)....
Great Content-Focused Web Sites
David Meerman Scott is a marketing strategist and the author of several business books with topics ranging from Viral Marketing, Public Relations, and Social Media. His latest book - World Wide Rave - focuses on creating triggers that get millions of people spreading...
HubSpot – a very cool (and affordable) technology for getting found on the internet.
Almost every developer is in varying stages of trying to leverage ‘inbound internet marketing' --- getting quality traffic to your website --- via that sometimes confusing and complex combination of website search optimization (SEO), blogging and social media. In...
Email Marketing: Four Smart Ways to Keep in Touch
"Let's keep in touch" is the kind of phrase we all say when we actually have no intention of keeping in touch. We say we'll "keep in touch" to those we see at the high school reunion; we assure our most irritating relatives that we'll "keep in touch" each holiday...
Introducing Lasso’s Blog
Welcome to our blog. It seems there are a myriad of blogs everywhere today. Some I read and think "that was great". Good value. I even tell other people (viral marketing at work). Some blogs I read and say why did I that read? And unsubscribe! A blog for me is like...
Mariner Commercial Properties Launches Lasso CRM for Waldorf=Astoria Hotel & Residences Philadelphia
Vancouver, Canada - (January 15, 2009) Lasso Data Systems, the leading provider of Customer Relationship Management (CRM) solutions for the real estate industry, has announced that Mariner Commercial Properties will deploy Lasso CRM to market and sell the luxurious...