The Lasso Blog
Lasso Email Marketing Campaign Checklist
Creating mass emails is relatively easy and quick. However, creating an enticing, interesting email may take a bit more time. The competition is fierce out there when you think of all the emails that are sent each day. Chances are high that your list of...
Lasso Tracks Email Complaint Feedback – Email Deliverability Part 3
According to Google's Security Network, Postini, 94% of all email sent through servers is considered spam and there are roughly 250 billion messages sent daily throughout the world! It's no wonder that large ISPs are taking the approach that mass mail senders...
Real Estate Software Round-Up
One of the purposes of this blog is to provide our readers with some cool technologies and information that we feel will help them with New Home Marketing and Sales. Each month, we post new links to either software sites or informational sites that we have found...
Media Spend Report Can Save $1,000’s . . .
The Media Spend Report in Lasso. This feature can pinpoint your best (and worst) media sources and save you 1,000's of dollars in marketing costs (print, radio, TV, signage and events). It literally equips you with the necessary information to make decisions...
How to Get to the Inbox – Email Deliverability Part 2
A few weeks ago, I posted a blog article about the importance of Domain Authentication. To-date this has been one of the most popular blog articles on our site. As much as I'd like to take credit for this, it's likely because email marketing is a pretty important...
Schnitzer West Selects Lasso Enterprise CRM for Lead and Sales Management Technology Solution
Vancouver, Canada – (June 9, 2009) – Lasso Data Systems, a leading provider of Customer Relationship Management (CRM) software solutions for the residential new home industry, has announced that Schnitzer West, LLC has deployed Lasso Enterprise CRM software to manage...
Killing the Troll . . . Overcoming the #1 Deal Killer
The following is a great post about fear being the #1 deal killer. Sonia Simone uses life experiences and the analogy of a troll creeping out and scaring away the buyer every time you get close to closing a deal. Her commentary is about websites (and statistics do...
Lasso CRM Helps MAC Marketing Solutions Close Out Projects in a Tough Economy
MAC's innovative approach to selling standing inventory moves hundreds of units in a down market-and relies on Lasso CRM to help manage overwhelming interest. As we all know, market conditions have created an uphill battle for even the most experienced,...
“The Truth about Selling Value…” and How CRM Technology Can Help
A great sales and marketing site is www.gtms-inc.com. The company is Go-to-Market Strategies. It is a sales and marketing resource center to help companies "achieve big aspirations with limited budgets". I recently came across an article on their site called "The...
Improve Email Relevancy with New Lasso Mass Mail Functionality
Lasso Introduces Enhanced Email Marketing Reporting and Click-Through Tracking We've all heard many times that relevancy is the key to email marketing success. Creating relevant email is important if you want to keep your prospects engaged and move them along...
New Home Marketing: Where do I Sign-up?
A new home project website ultimately has one objective - to drive leads. A lot of time and effort goes into making sites attractive and appealing to a prospective buyer. The goal is to convey the message - "this is the place you want to live". While visiting the...
Real Estate Email Marketing: Keep it Simple and Relevant
We hear "Keep it Simple" over and over about many things in both our business and personal life. With respect to email communication to your new home buyers, this concept really holds true. (The same principal holds for blog posts . . . this one will be short and...
Sales Process: Balancing the Art & Science of New Home Selling
"If you build it, he will come." - Famous words from a well-known movie. For most new home residential communities and projects, thousands of dollars go into marketing to generate leads and prospects; then even more is spent in the sales process to turn prospects into...
Email Deliverability & Domain Authentication: Guilty Until Proven Innocent
Regardless of how many hours you spend on getting the copy just right and the care you put into your creative, it will all be wasted if your emails are not delivered.Authenticating that an email was sent from a valid source has become the first step Internet Service...
Choose or Lose: Selecting the Right Builder Sales & Marketing Software
When it's your money on the line, it's a little easier to swallow spending time and money doing research on major personal investments before dropping the actual cash.Sometimes, it's harder to make that time for business technology purchasing decisions. Maybe the...