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    News, tips, and events

    Media Spend Report Can Save $1,000’s . . .

    The Media Spend Report in Lasso. This feature can pinpoint your best (and worst) media sources and save you 1,000's of dollars in marketing costs (print, radio, TV, signage and events). It literally equips you with the necessary information to make d…click for more...

    How to Get to the Inbox – Email Deliverability Part 2

    A few weeks ago, I posted a blog article about the importance ofDomain Authentication. To-date this has been one of the most popular blog articles on our site. As much as I'd like to take credit for this, it's likely because email marketing is …click for more...

    Schnitzer West Selects Lasso Enterprise CRM for Lead and Sales Management Technology Solution

    Vancouver, Canada – (June 9, 2009) – Lasso Data Systems, a leading provider of Customer Relationship Management (CRM) software solutions for the residential new home industry, has announced that Schnitzer West, LLC has deployed Lasso Enterprise CRM so…click for more...

    Killing the Troll . . . Overcoming the #1 Deal Killer

    The following is a great post about fear being the #1 deal killer. Sonia Simone uses life experiences and the analogy of a troll creeping out and scaring away the buyer every time you get close to closing a deal. Her commentary is about websites (and st…click for more...

    Lasso CRM Helps MAC Marketing Solutions Close Out Projects in a Tough Economy

    MAC's innovative approach to selling standing inventory moves hundreds of units in a down market-and relies on Lasso CRM to help manage overwhelming interest. As we all know, market conditions have created an uphill battle for even the most exper…click for more...

    “The Truth about Selling Value…” and How CRM Technology Can Help

    A great sales and marketing site is www.gtms-inc.com. The company is Go-to-Market Strategies. It is a sales and marketing resource center to help companies "achieve big aspirations with limited budgets". I recently came across an article on their sit…click for more...

    Improve Email Relevancy with New Lasso Mass Mail Functionality

    Lasso Introduces Enhanced Email Marketing Reporting and Click-Through Tracking We've all heard many times that relevancy is the key to email marketing success. Creating relevant email is important if you want to keep your prospects engaged and mov…click for more...

    New Home Marketing: Where do I Sign-up?

    A new home project website ultimately has one objective - to drive leads. A lot of time and effort goes into making sites attractive and appealing to a prospective buyer. The goal is to convey the message - "this is the place you want to live". While vi…click for more...

    Real Estate Email Marketing: Keep it Simple and Relevant

    We hear "Keep it Simple" over and over about many things in both our business and personal life. With respect to email communication to your new home buyers, this concept really holds true. (The same principal holds for blog posts . . . this one will b…click for more...

    Sales Process: Balancing the Art & Science of New Home Selling

    "If you build it, he will come." - Famous words from a well-known movie. For most new home residential communities and projects, thousands of dollars go into marketing to generate leads and prospects; then even more is spent in the sales process to turn p…click for more...
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