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    News, tips, and events

    Lasso’s Webinars for Project Real Estate Marketing

    Lasso has scheduled the first of a series of educational webinars specifically focused on helping home builders, developers and real estate sales and marketing professionals sell more real estate. The first webinar is scheduled for Tuesday, December 8th…click for more...

    64 Percent Did Not Follow-Up

    Startling, but true! 64% of sales agents did not follow-up even though these were ‘motivated' prospects who visited the sales center. This, according to a blog post written by Mike Lyon that includes a whitepaper from a study by Genisys and…click for more...

    A Humbling Experience in Email Marketing

    Do you ever have days where you just want to turn back the clock and start over? I had one of those days yesterday - I sent out a mass mail. I was excited about it as it was regarding NewHomesDirectory.com's NHDBuzz (they have recently launched NHDBu…click for more...

    Creating Some Buzz for Your New Home Projects

    On the heels of the recent Canadian partnership announcement between NewHomesDirectory.com and Lasso Data Systems, we are excited to also announce the launch of the Canadian version of NHDBuzz.ca. Canadian homebuilders, developers and real estate sales…click for more...

    NHDBuzz Canada Launched by New Homes Directory

    A press release and public relations site specifically for Canadian Home Builders and Developers. Vancouver, Canada – (October 22, 2009) – NewHomesDirectory.com has unveiled NHDBuzz.ca for Canadian home builders, developers and real estate marketing …click for more...

    What’s in it for the Home Buyer?

    How do you go about crafting your mass mail messages? Are you thinking like a prospect when you're creating the copy and the images? What are you doing to entice the recipient to open the email and take action? Are you updating the message depending…click for more...

    Blogging Helps Home Builders Get Found

    A corporate blog provides a means to communicate news and information to website visitors, prospects and even purchasers. Ask yourself why you subscribe to certain blogs and it's usually because of industry-related information, education, or topics of…click for more...

    Trouble Getting Home Buyers to Find You Online?

    I have received a number of calls and emails in the last couple weeks asking about NewHomesDirectory.com. Several inquiries about the service and also about the nature of Lasso's partnership with NewHomesDirectory.com. Basically, there are a coup…click for more...

    The New Economic Order. What???

    I recently had the opportunity to meet with Bryan Woolley, an accomplished Real Estate Marketing & Sales Executive, whose companies have sold $billions in real estate projects across the continent during the past 15 years. His new company, Fingerpr…click for more...

    Email and Lead Nurturing for Homebuilders

    We all know that email marketing is a powerful way to generate leads and build lists. Email marketing can also be used to increase conversion rates. I'm not referring to massive email blasts to everyone in your database, but rather a careful, thou…click for more...
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