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  • The Lasso Blog

    News, tips, and events

    It’s Only a Matter of Time

    Last week I attended a Pecha Kucha Night where a select group of people individually got on stage and gave a short presentation with 20 PowerPoint slides, each shown for 20 seconds. The talks were fascinating but what caught my attention was what the hos…click for more...

    Lasso in the News: CRM Can Help Build Quality Customer Relationships

    Carol Ruiz of red rocket LA recently wrote an article - CRM Can Help Build Quality Customer Relationships - published in NAHB's online weekly newspaper, Nation's Building News. In this article, three companies who use CRM real estate softwar…click for more...

    ROI: Return on Investment or Risk of Inaction?

    Paul Gillin is a technology journalist who has worked almost exclusively online for the past 10 years. He advises marketers on how to establish an online presence and optimize their use of social media. He is the author of a book called Secrets of Soci…click for more...

    “Accountability” Doesn’t Have to be a Dirty Word

    Back when George Carlin created his infamous "seven dirty words," he couldn't have realized that if you scroll through basic cable, you can hear most of them somewhere along the dial before 11 p.m. on any given night. And he probably never for a second co…click for more...

    Good vs Bad Email

    There's definitely a difference between the two - we have all received good engaging, relevant email and we've all received the bad email with little or no relevance. The good email we read and the bad email we either unsubscribe (possibly) or mark as j…click for more...

    Great Content-Focused Web Sites

    David Meerman Scott is a marketing strategist and the author of several business books with topics ranging from Viral Marketing, Public Relations, and Social Media. His latest book - World Wide Rave - focuses on creating triggers that get millions of p…click for more...

    HubSpot – a very cool (and affordable) technology for getting found on the internet.

    Almost every developer is in varying stages of trying to leverage ‘inbound internet marketing' --- getting quality traffic to your website --- via that sometimes confusing and complex combination of website search optimization (SEO), blogging and so…click for more...

    Email Marketing: Four Smart Ways to Keep in Touch

    "Let's keep in touch" is the kind of phrase we all say when we actually have no intention of keeping in touch. We say we'll "keep in touch" to those we see at the high school reunion; we assure our most irritating relatives that we'll "keep in touch" …click for more...

    Introducing Lasso’s Blog

    Welcome to our blog. It seems there are a myriad of blogs everywhere today. Some I read and think "that was great". Good value. I even tell other people (viral marketing at work). Some blogs I read and say why did I that read? And unsubscribe! A blog fo…click for more...

    Mariner Commercial Properties Launches Lasso CRM for Waldorf=Astoria Hotel & Residences Philadelphia

    Vancouver, Canada - (January 15, 2009)  Lasso Data Systems, the leading provider of Customer Relationship Management (CRM) solutions for the real estate industry, has announced that Mariner Commercial Properties will deploy Lasso CRM to market and sell t…click for more...
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