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    the millennial home buyer

    Your Millennial Home Buyer Questions Answered

    5 Questions To Help Assess Your Millennial Home Buyer Marketing Strategy: Q&A from the March 9th Webinar with Group Two This guest post was written by Andy Bergren with Group Two Advertising. Millennial homebuyers will play a significant role in…click for more...
    Lasso Appointments and SMS Reminders

    Calendar Invites and SMS Reminders in Lasso

    We are pleased to announce new functionality that helps you communicate better with your prospects. Appointments created within Lasso include an option to send a calendar invite as well as SMS (text) prior to the appointment as a reminder. With calend…click for more...
    Lasso Guide

    New Lasso Guide: Creating Follow-Up Processes to Engage Home Buyer Prospects

    Follow-Up Processes Made Easy Home builders and developers with defined follow-up processes engage more prospects and have higher conversion ratios than those who don't. But identifying and implementing processes isn’t always so easy. In the recen…click for more...

    The Modern Prospect’s Journey – Webinar Q&A

    The most commonly asked questions about Facebook, online follow-up, and lead sources.   Earlier this month, Mike Lyon and Kevin Oakley from Do You Convert presented the webinar, “The Modern Prospect’s Journey: Are You Keeping Up?” Thei…click for more...

    Upcoming Webinar: How to Market to Millennial Home Buyers

    Millennials are predicted to soon make up 33% of the home buyer market. Millennials will play a significant role in increasing the homeownership rate this year. Are you prepared to reach them? On Thursday, March 9 at 12 PM Eastern, Group Two Adverti…click for more...

    Dave Betcher Presents at Builder Partnerships’ 2017 Executive Summit

    Lasso’s Vice President of Sales, Dave Betcher, will present to a group of leading regional home builders at the 2017 Executive Summit, hosted by Builder Partnerships. The event, called “A Peek at the Future: Revival of the Housing Industry,”…click for more...
    Lasso Webinar: Results of the 2017 Home Builder Survey

    Upcoming Webinar: Results of the 2017 Follow-Up Survey

    The Modern Prospect's Journey: Are You Keeping Up? Do you understand how online leads find you? Do you know the best methods to engage them? On Thursday, February 9th at 12 p.m. EST, Do You Convert’s Mike Lyon and Kevin Oakley answer these questions …click for more...

    Interview with NAHB’s 2017 Online Sales Counselor of the Year, Shari Morton

    Earlier this month, at NAHB’s 2017 Nationals Awards Gala in Orlando, Shari Morton with Dorn Homes received the Gold Award for Online Sales Counselor of the Year. In 2016, her team contributed nearly 47 percent to Dorn Homes’ annual sales, totalin…click for more...
    BuilderTech 2017

    Photo Recap of BuilderTech 2017 at IBS Orlando

    Thanks to everyone who stopped by Lasso’s booth at IBS, and to everyone who attended BuilderTech 2017! Each year, we are humbled by the number of friends, clients, and soon-to-be-clients who take the time to visit us at the Builders’ Show. It’s …click for more...
    2017 New Home Sales and Marketing Tips

    Top New Home Sales & Marketing Tips for 2017

    To kick off the new year, we are bringing you a brand new compilation of sales and marketing advice from the new home industry's top experts. (Check out 2016's tips here.) These are the thought leaders behind the most successful sales teams in the co…click for more...
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