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    News, tips, and events

    Lasso Webinar: Results of the 2017 Home Builder Survey

    Upcoming Webinar: Results of the 2017 Follow-Up Survey

    The Modern Prospect's Journey: Are You Keeping Up? Do you understand how online leads find you? Do you know the best methods to engage them? On Thursday, February 9th at 12 p.m. EST, Do You Convert’s Mike Lyon and Kevin Oakley answer these questions …click for more...

    Interview with NAHB’s 2017 Online Sales Counselor of the Year, Shari Morton

    Earlier this month, at NAHB’s 2017 Nationals Awards Gala in Orlando, Shari Morton with Dorn Homes received the Gold Award for Online Sales Counselor of the Year. In 2016, her team contributed nearly 47 percent to Dorn Homes’ annual sales, totalin…click for more...
    BuilderTech 2017

    Photo Recap of BuilderTech 2017 at IBS Orlando

    Thanks to everyone who stopped by Lasso’s booth at IBS, and to everyone who attended BuilderTech 2017! Each year, we are humbled by the number of friends, clients, and soon-to-be-clients who take the time to visit us at the Builders’ Show. It’s …click for more...
    2017 New Home Sales and Marketing Tips

    Top New Home Sales & Marketing Tips for 2017

    To kick off the new year, we are bringing you a brand new compilation of sales and marketing advice from the new home industry's top experts. (Check out 2016's tips here.) These are the thought leaders behind the most successful sales teams in the co…click for more...

    Happy Holidays From Our Family to Yours

    Dear Lasso Friends, As we near the end of 2016, on behalf of the entire Lasso team, I would like to wish you and your families the very best during the Holiday Season and for 2017! Amid much economic and political turmoil across the globe, 2016 …click for more...
    Online Lead Listing Integration with Lasso

    Capture Leads from Zillow and Other Online Listing Directories – Instantly, Automatically

    The Internet is a powerful force in today’s home buying process. According to The Zillow Group Report on Consumer Housing Trends, nearly 9 out of 10 home shoppers conduct research online before making an investment. Listing directories, like Zillow,…click for more...
    Lasso's Must-Attend Events for IBS 2017

    Lasso’s Must-Attend Events at IBS 2017

      It’s our favorite time of year! The International Builders’ Show is January 10-12 in Orlando, FL, and we’re getting ready for the festivities! Lasso is an exhibitor this year, so we’re preparing our booth, booking hotel rooms, and p…click for more...
    6 Steps to Creating a Facebook Lead Ads Campaign

    6 Steps to Creating a Facebook Lead Ads Campaign

        For a number of years, Facebook has provided opportunities for companies to promote content to targeted demographic groups. One of its most recent advertising platforms, Facebook Lead Ads, has exploded onto the lead generation scen…click for more...
    Email Activities in Lasso

    Enhanced Email Tracking in Lasso

    Lasso users have always been able to track the success rates of mass emails. Now, you can track the same information for email activities completed from the Sales Center Homepage. Why this is Important Email tracking allows you to see open rates, cl…click for more...
    Lasso's new Sales Center Dashboard

    Introducing the New Sales Center Homepage

    Lasso's Sales Center Homepage has been redesigned! Our new Sales Center Homepage is packed full of new, helpful features in a clean, user-friendly interface. What's so great about it? Activities- When adding activities from the Sales Center Homepag…click for more...
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