The Lasso Blog
Importance of SEO for Real Estate Project Marketing
Search engine analyst, Jim Adams, recently presented the fourth webinar in Lasso's 2010 Homebuilder Webinar Series. Entitled, What it Takes to Get Found Online, the 40-minute webinar is now available to view online and provides homebuilders and developers with a...
Location, Location, Location!!
How to Improve Your Online Presence and Get Found Online... If you want to sell more houses locally, it's likely your goal is to be at the top of the list for most online searches. John Jantsch from DuctTapeMarketing.com has recently written an article on 5 Ways...
Lasso’s Free Real Estate Marketing and Sales Webinars Get High Grades from Homebuilders and Developers
Over four hundred homebuilders and developers have registered to date for Lasso Data Systems Webinar Series Vancouver, Canada (June 15, 2010) – Lasso Data Systems conducts a series of real estate-related webinars every few weeks for homebuilders and developers. So far...
Homebuilders and Developers Need to Watch this Craigslist Webinar
A few weeks ago, homebuilder sales and marketing consultant, Mike Lyon and NewHomesDirectory.com CEO, Jim Adams, held a "sold-out" webinar entitled - Craigslist for Home builders. This webinar is now available on-demand as a recording. Did you know Craigslist has a...
Creating Mass Mail for Real Estate Project Marketing
Real estate project marketers need to have a wide variety of skills - whether it's the planning of the next big launch or event, designing and producing brochures and direct mail pieces, defining and developing the lead nurturing process, or the many, many other...
Lasso Executives Recognized for CRM Real Estate Technology Leadership
Lasso Data Systems, leaders in customer relationship software (CRM) for real estate homebuilders and developers, is pleased to announce that CEO, Dave Clements and Vice President Sales, Dave Betcher, have been added as faculty members to the BuilderRadio network....
The Engine of Social Media Marketing for Homebuilders and Developers
Are you on the right Social Media track? Save the date! Lasso's third webinar, in our 2010 New Homebuilder Webinar Series, is scheduled for Thursday, May 20th and features, Marketing Consultant, Carol Flammer. Do you want more traffic to your website? Learn how to...
Developing Closed Loop Marketing with CRM Real Estate Software
The ability to calculate and determine the effect of marketing on sales is important. And the marketing team needs to be able to work closely with sales team with the common goal: Sell more homes. Closed loop marketing helps you accomplish this by uniting marketing...
Industry Tips for Selling to New Home Buyers
My role at Lasso is to provide useful topical information to new home marketing & sales professionals, so as I gather useful tips from webinars, blogs and articles, I will pass them along via our blog and hope you find them interesting and worthwhile. Can you sell...
Paramount Homes Selects Lasso Real Estate CRM Software
Lasso has been selected by New Jersey-based new home builder, Paramount Homes, as their sales and marketing software solution for new home developments, including Paramount's newest project, Escapes Ocean Breeze, a 55 plus active adult community in Ocean County,...
Lasso QuickSTART Marketing & Sales – Getting a Quick Start
Thanks to our many new clients for their strong endorsement of Lasso since we bundled our software into two editions - QuickSTART and Professional - a few months ago. QuickSTART, specifically for marketing & sales of new home developments, has resonated extremely...
Email Templates for Real Estate Project Marketing
Creating templates for email marketing can not only be time-consuming and require some design knowledge but it's also recommended to have an understanding of email marketing best practices to maximize deliverability and open rates. At Lasso, we're pretty...
New Home SALES – It’s likely not a traffic problem
Our industry spends heavily to drive traffic to their new home community websites and to their sales & discovery centers. But often, if a prospect is not an ”A” lead that is planning to buy in the next 30 days or so, this prospect gets buried in the database of...
Improving Email Open Rates in Real Estate Project Marketing
What's a good open rate? Why don't our prospects open our emails? These are questions that are asked frequently at Lasso. If someone registered on your site why aren't they opening your email? How can you improve your open rates? Following are email stats for the Real...
Real Estate Software with a Proud Canadian Heritage
This week elite athletes from all around the world have congregated in Vancouver and Whistler for the 2010 Winter Olympics. The Games have been a long time in the making and it has been fun to watch the excitement and the connection with the games build, especially...