The Lasso Blog
Porto Montenegro has sold over 70% of Tara Residences!
From time to time we like to highlight our client's success stories and this week we'd like to congratulate Porto Montenegro for selling more than 70% of their newest building, Tara Residences. Tara was launched in June 2011 and features 47 residences, ranging...
Daybreak Featured on Extreme Makeover: Home Edition
We love to share stories about our clients and this one is pretty cool. Our client, Kennecott Land, developers of Daybreak in Utah was recently part of Extreme Makeover: Home Edition. The episode will air this weekend. The power of community is a pretty amazing thing...
Lasso Tips from Leeia
It is impressive how adept many of our clients are in using Lasso and we like to think we know a thing or two about Lasso as well. In this post, Leeia Ang, a Lasso Client Director, offers a few quick tips on how to most efficiently utilize Lasso. A little about Leeia:...
Home Builder Software that Works Like You Do
We are often asked, what is this thing called CRM and why do we need it? Simply put, Customer Relationship Management (CRM) is a business strategy to acquire and retain profitable customer relationships. In other words, it’s a strategy that combines the power of...
Email Marketing Mistakes
We see a lot of email that goes out from builders and developers and the following are a few common mistakes we see that can easily be corrected. Sending One Big Image Many times a design team has put together a great looking piece promoting a community or project. It...
30 Homes Sold in Two Months at Hudson Living!
They have had a very busy summer at The Hudson so far! With only 6 one bedrooms remaining and over 50% of their two bedrooms sold, these homes won't last for long! Here is a sample of the homes that remain: Suite No. Suite Type Size (Sq. Ft.) Purchase Price (Net...
Homebuilding Industry Sales Professional Joins Lasso as VP Business Development
Frank Torres, based in Houston, joins Lasso Leadership Team to accelerate aggressive U.S growth plan. Lasso Data Systems Inc., the leading designer and developer of cloud based "on-demand" CRM (Customer Relationship Management) homebuilder software for the real estate...
Industry Veteran Joins Lasso Data Systems
Cydney Troope, based in Atlanta, delivers Lasso CRM Homebuilder Software Training to clients across North America. Lasso Data Systems Inc., the leading designer and developer of cloud based "on-demand" CRM (Customer Relationship Management) homebuilder software for...
Accomplished industry veteran joins Lasso Data Systems as CRM Training and Services Specialist
Cydney Troope, based in Atlanta, delivers Lasso CRM Homebuilder Software Training to clients across North America. Vancouver, Canada - (August 15, 2011) – Lasso Data Systems Inc., the leading designer and developer of cloud based “on-demand” CRM (Customer Relationship...
Homes by Dickerson Chooses CRM Homebuilder Sales Software
Premier North Carolina-based builder, Homes by Dickerson, selects Lasso Data Systems marketing & sales system. Vancouver, Canada - (July 20 2011) Lasso Homebuilder CRM has been selected by Raleigh, North Carolina builder, Homes by Dickerson, as their Customer...
Enchantment at PCBC
Originally published at homebuilders.com. Last week, I had the pleasure of attending the Pacific Coast Builders’ Conference (PCBC) in San Francisco. The event is always a great opportunity to meet up with some of our clients and friends and see the latest in new home...
Seth Godin’s Email Checklist
Seth Godin has written countless articles about the importance of permission-based email marketing. He recently reposted his email checklist from three years ago and it’s worth sharing. The points are all still valid. I’m sure we’ve all sent email that we’ve...
Home builders Choose Lasso CRM for Project Sales and Marketing
Lasso Real Estate CRM Software selected by 25 more developers in the first four months of 2010 Vancouver, Canada (June 3, 2010) - Lasso Data Systems, the recognized leader of Customer Relationship Management (CRM) solutions for the real estate industry, has announced...
Kimberly Mackey on Agent Bonuses versus Commissions
We recently came across this great article from Kimberly Mackey, Sales & Management Consultant & Trainer for builders and developers. I Was Wrong! There, I Said It. (and you may be making the same mistake.) Anyone who knows me, knows that it is hard for me to...
Do We Hide Behind Email?
Originally published on Homebuilders.com We talk often about the importance of follow up and ‘the process’ of effective lead nurturing in real estate sales and marketing. Advances in email technology allow us to distribute and share information to a targeted segment...