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  • The Lasso Blog

    News, tips, and events

    WordPress

    Capture Home Buyer Leads from WordPress

    Exclusive New Plugin for Lasso Clients Lasso now offers clients an exclusive plugin that captures lead information from WordPress registration forms and posts it directly and immediately to Lasso. As with other lead capture integrations, the assigned s…click for more...

    Meet with the Lasso Team at PCBC

    We are counting down the days until sunny San Diego and PCBC! Several members of our senior team are attending this year, and would love the opportunity to meet with both potential and existing clients. Learn about Lasso’s latest product innovati…click for more...
    Email Marketing Fast 5 Series

    5 Design Rules for Successful Email Marketing

    Email Marketing Fast Fives | Article #2 Lasso’s new bi-monthly blog series, Email Marketing Fast Fives, explores best practices in email design, list management, and deliverability in 5 easy tips per article. Email design doesn’t have to be comp…click for more...
    Challenger Homes

    Client Success Story: Challenger Homes

    Humble Beginnings Challenger Homes has seen both steady success and rapid growth. The company began 17 years ago as a start-up in the owner’s garage. Through a commitment to making life better for local families, they grew quickly and diversified th…click for more...
    Email Marketing Fast 5 Series

    5 Ways to be CASL Compliant by July 1st

    Email Marketing Fast 5 Series | Article #1 Lasso’s new monthly blog series, Email Marketing Fast Fives, explores best practices in email design, list management, and deliverability in 5 easy tips per article.   The Canadian Anti-Spam Legis…click for more...

    Lasso’s New Email Template Designs

    Beautifully Designed, Fully Responsive Email Templates Lasso has released a new series of email template designs that are available to all clients. Created along the themes of Modern, Traditional and Simple, each set contains 10 ready-to-use templates…click for more...

    Lasso to Sponsor PCBC Education Workshop

    Next Level Online Sales & Marketing - June 28th at PCBC   Lasso is proud to sponsor the PCBC Education Workshop, “Next Level Online Sales & Marketing,” presented by Mike Lyon and Kevin Oakley. The session takes place Wednesday, June…click for more...
    The 2017 Home Builder Online Follow-Up Survey

    The 2017 Home Builder Online Follow-Up Survey is Now Available

    Learn where you can out-perform your competition. The 2017 Home Builder Online Follow-Up Survey is now available for download. In this year’s study, Lasso and Do You Convert investigated if online leads are treated differently based on their source…click for more...
    How to get online leads to respond faster

    6 Ways to Get Online Leads to Respond Faster

    According to Kevin Oakley in the Professional Builder article, “The Perfect Marketing Budget for 2017,” today’s home builder spends about 30 percent of their marketing budget on online campaigns. While on the low end, that's still a significant …click for more...
    OSC Tools of the Trade

    6 Tools of the Trade for an Online Sales Counselor

    #OSCNation: An OSC's Wish List For many home builders and developers, the role of the Online Sales Counselor (or Internet Sales Specialist) has become indispensable. Some organizations are seeing 30 percent or more of total annual sales originate with …click for more...
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