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    News, tips, and events

    Increase Online Conversion Rates by Leveraging CRM

    New Year, New Benchmarks In the recent Professional Builder article, “New Year, New Benchmarks for Measuring Online Sales,” Mike Lyon unveiled the latest indicators of online sales success for the new home industry. It’s no surprise that as h…click for more...

    Top Qualities of an Online Sales Counselor

    Characteristics and Skills to Consider when Hiring an OSC Although only 1 in 5 small to medium-sized builders today use an Online Sales Counselor, these numbers are steadily increasing. Builders of this size who successfully implement OSC programs are …click for more...

    Top 5 Email Marketing Tips for Online Sales Counselors

    It is estimated that Online Sales Counselors for home builders and developers spend about half their time creating and sending email. Developing effective email is the cornerstone of any OSC’s job, so it’s important to adhere to best practices an…click for more...
    Laura Ellis

    Interview with NAHB’s 2018 Online Sales Counselor of the Year, Laura Ellis

    Earlier this month at The Nationals 2018 awards gala in Orlando, FL, Laura Ellis with HHHunt Homes won Gold for NAHB's Online Sales Counselor of the Year. Laura has 15 years of new home sales experience in the Richmond, VA market. Prior to joining …click for more...
    OSC Productivity Apps

    5 Productivity Apps for OSCs in 2018

    The digital world can be chaotic for an Online Sales Counselor. Emails, texts, meeting requests, live chats, notifications, reminders...the list goes on. Not to mention phone calls! Being productive is a common resolution; we all want to do more in le…click for more...

    Recap of the 2018 International Builders’ Show

    by Kathy Thomas, Lasso's Director of Marketing... Being new to the home building industry, it was a great experience going to my first International Builders’ Show. I was told that the scale of the show was huge, but I was still surprised when I …click for more...

    Person, Program, Process: How to Sell More Homes with an Online Sales Program

      In 2017 we saw an increase in home builders and developers implementing a formalized online sales program. With nearly all home shoppers using the Internet at some point during their home search, new home sales and marketing companies have r…click for more...

    How to Conduct a Sales Audit to Maximize Your Leads

    There are two ways to generate more sales: increase the number of leads going into the funnel, or improve the rate that you’re converting those leads to sales. If your marketing team is supplying the right leads, but your sales team’s appointme…click for more...
    new home sales formula for success

    What’s Your Formula for Success?

    Highlights from the Lasso Webinar with Ralph Williams We recently hosted a webinar with Ralph Williams, CEO of Sales Solve Everything, called “Managing Yourself to Greater and Consistent Sales Success.” Ralph shared his secret formula for successfu…click for more...

    Top New Home Sales and Marketing Tips for 2018

    Be prepared for the New Year with this expert advice   To help you achieve your new year's business resolutions, we have asked the industry's top sales consultants, marketers and analysts for their best advice for 2018. To be successful in th…click for more...
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