The Lasso Blog
The Goal of a Sales Process
The goal of a sales process is not to close homes. That may seem counterintuitive, but think of how many steps there are in a sales cycle: Awareness Initial interest Engagement Relationship Building Conversion The goal of a sales process is to move the prospect along...
Elevate Your Email Marketing | Webinar Q & A
Earlier this month, Lasso's Dave Betcher presented a webinar on the topic of email marketing, and we had a few great follow-up questions. We’ve consolidated them here to the most commonly-asked questions, along with our suggestions. 1) Is email still effective?...
Kerry Mulcrone Presents: Purpose, Productivity & Profits [WEBINAR]
It's hard to believe, but we're already halfway through the year. Are you on track to achieving your goals for 2016? The pressure to stay relevant, to stay ahead of the curve, while staying sane cannot be overstated in today’s world. There is pressure to...
Using Your CRM Post-Sale
The goal of Customer Relationship Management is to move your prospect through the sales funnel to a closing. But did you know that CRM is still a powerful communications tool to use post-sale? New home sales is no different from any other industry; the best marketing...
How to Reach Millennial Homebuyers with CRM
Some argue that millennials are vastly different from the generations before them. While different cases can be made for attitudes, values and motivations, one thing is for certain - this is the first generation to grow up with the Internet and smart technology, and...
How to Personalize Marketing Emails in Lasso
By "marketing" emails, I mean “mass” emails, rather than 1-to-1 communication to a specific prospect. Actually, I don’t really like the term “mass,” because emails today should not be so. According to Aberdeen, personalized emails improve click-through rates by 14%...
How to Fix the Image Rendering Issue in Outlook 2010 and 2013
If you have noticed that your marketing emails look different in Outlook 2010 or 2013 compared to Gmail or other email providers, the cause could be how this version of Outlook renders images. Most email providers recognize images in terms of pixel size, but Outlook...
Social Media Toolbox | Lasso Webinar April 21st
Are you a home builder who's unsure of how to use social media to connect with buyers and drive sales? If so, our next webinar is for you! Lasso is excited to partner with "THE ad agency for home builders," Group Two Advertising, for SOCIAL MEDIA TOOLBOX on April 21,...
![Highlights of the 2016 Home Builder Follow-Up Survey [INFOGRAPHIC]](https://lassocrm.com/wp-content/uploads/2016/02/march10-webinar-blog-400x250.jpg)
Highlights of the 2016 Home Builder Follow-Up Survey [INFOGRAPHIC]
Lasso teamed up once again with Do You Convert to conduct our annual survey of home builders' online follow-up practices. In past years, we surveyed over 200 of the nation’s top builders. This year, we took a different approach by focusing on a nation-wide sampling of...
Execute 2016: The Jeff Shore Sales Leadership Summit
Jeff Shore’s annual Sales Leadership Summit is one of the most sought-after sales events in the new home industry, and like previous years, this one is sure to reach capacity. Taking place August 18-19 at the stunning Loews Coronado Bay Resort in San Diego, CA,...
When to Use Lasso’s Self Serve Registrant Updates (SSRU)
Lasso users have access to an advanced feature that allows registrants to update their own contact information in real time, allows the client to survey their database, and even enables event registration. It’s called Self Serve Registrant Updates (SSRU), and here...
Q & A from the March 10 Webinar with Mike Lyon
If you missed the March 10 webinar with Mike Lyon, How Do You Stack Up?, there were a ton of great questions from the audience about online lead follow-up for home builders. We captured a few here, along with answers from both Mike and Kevin Oakley. Of course, these...
Recap of Litmus’ 2016 State of Email Report
Litmus recently released its 2016 State of Email Report. This year’s report focuses on technology innovations in the last year that present opportunities and challenges for email marketers, and solutions to get your emails noticed and read ("opened" is a relative...
10 Homebuilders to Follow on Instagram
Followers come for one photo and stay for the experience. Fueled purely by imagery, the app with 40 million monthly active users is a dream for marketers who work in highly visual industries. Homebuilding is no exception. Gorgeous photos of homes, landscapes, and even...
How to Use Lasso’s Website Analytics
The online environment has become an indisputable factor in selling new homes. One hundred percent of today’s buyers are influenced by the internet, with over 92 percent conducting home searches on the web. With proper follow-up, 25 percent of online leads can convert...