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    Special Characters in Email Subject Lines – Yes or No?

    There are countless articles and blog posts dedicated to crafting the perfect subject line. Here's one from Lasso that we published a while back.  The truth is no one has perfected the subject line. The main reason is that different tactics work for dif…click for more...

    Recreating Offline Experiences Online

    For many real estate professionals, a successful home sale process of the past may have looked something like this: These days, however, the sales process is a lot less linear. It could look something like this: Do you see how much time is spent online …click for more...

    Start Fresh, Buy New Aims to Persuade Home Buyers

    At the Jeff Shore Sales & Marketing Summit, held two weeks ago in Austin, the folks from new home listing website NewHomeSource.com presented this video: The reaction from the audience of new home industry executives and managers was palpable becau…click for more...

    Recap of Jeff Shore Sales and Marketing Summit 2013

    Last Thursday and Friday, Lasso CEO Dave Clements and VP of Sales Dave Betcher attended Accelerate 2013: The Jeff Shore Sales & Marketing Summit, held at the historic Driskill Hotel in Austin, TX. Over 150 new home industry CEOs, owners and executiv…click for more...

    Why Planning is Paramount to CRM Deployment

    “Just as you would have your construction team start building a community from architectural plans and drawings, having your sales leadership team follow planning steps will lay a rock solid foundation for CRM Success.” 7 Steps to Rapid CRM Success W…click for more...

    Myers Barnes and Mike Lyon present “7 Laws of Sales Management”

    Myers Barnes of Myers Barnes Associates and Mike Lyon of DoYouConvert.com are two of the biggest names in new home sales training, and we are thrilled to welcome them back to the Lasso Webinar Series! On Tuesday, September 10 at 9 a.m. PDT/12 p.m. EDT, …click for more...

    How CRM Helps Sales Agents Close More Deals

    Oftentimes, onsite sales agents use CRM simply because their managers have asked them to so, without realizing it’s potential to help them earn more money. It’s not an outlandish statement. CRM that is custom-built for new home sales offers proven sys…click for more...

    Introducing Lasso’s New Explainer Video

    We are VERY excited to reveal a little project we’ve been working on – Lasso’s first animated explainer video! Fun and relatable, this 1-minute video explains exactly what Lasso does, and why making the switch to CRM that’s custom-built for new ho…click for more...

    Why CRM Training is Important to Sales Success

    Ongoing training is a critical factor in determining long-term CRM success and making the most of available features that are meant to convert leads into prospects and buyers. When implementing new homebuilder software or sales processes, we often focus…click for more...

    Creating and Using Infographics

    Last month in the Lasso webinar “Rev Up Your Social Media,” author and expert Carol Morgan discussed using infographics to convey or promote an idea in new home sales. There were several questions surrounding that topic, so we thought it would be usef…click for more...
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