The Lasso Blog
Happy Holidays From Our Family to Yours
Dear Lasso Friends, As we near the end of 2016, on behalf of the entire Lasso team, I would like to wish you and your families the very best during the Holiday Season and for 2017! Amid much economic and political turmoil across the globe, 2016 has been another...
Capture Leads from Zillow and Other Online Listing Directories – Instantly, Automatically
The Internet is a powerful force in today’s home buying process. According to The Zillow Group Report on Consumer Housing Trends, nearly 9 out of 10 home shoppers conduct research online before making an investment. Listing directories, like Zillow, often rank at the...
Lasso’s Must-Attend Events at IBS 2017
It’s our favorite time of year! The International Builders’ Show is January 10-12 in Orlando, FL, and we’re getting ready for the festivities! Lasso is an exhibitor this year, so we’re preparing our booth, booking hotel rooms, and planning fun events. There are...
6 Steps to Creating a Facebook Lead Ads Campaign
For a number of years, Facebook has provided opportunities for companies to promote content to targeted demographic groups. One of its most recent advertising platforms, Facebook Lead Ads, has exploded onto the lead generation scene. Leads Ads capture users’...
Enhanced Email Tracking in Lasso
Lasso users have always been able to track the success rates of mass emails. Now, you can track the same information for email activities completed from the Sales Center Homepage. Why this is Important Email tracking allows you to see open rates, click-through rates,...
Introducing the New Sales Center Homepage
Lasso's Sales Center Homepage has been redesigned! Our new Sales Center Homepage is packed full of new, helpful features in a clean, user-friendly interface. What's so great about it? Activities- When adding activities from the Sales Center Homepage, you can open...
Jerry Bauer Joins Lasso CRM as Chief Operating Officer
Experienced software executive to play strategic role in fulfilling Lasso’s vision and growth Lasso Data Systems Inc., the leading designer and developer of cloud-based, on-demand Customer Relationship Management (CRM) software for the home building industry, is...
Capture Facebook Leads in Lasso… Automatically
If you follow Kevin Oakley at Do You Convert, or online marketing trends in general, you know that Facebook Lead Ads have surfaced as a major contender in lead generation. Facebook makes it easy and fast for prospects to sign up for more information, and...
Recap of Do You Convert’s 2016 Online Summit
Last week, Lasso's Angela, Sara and Thais had the pleasure of attending Do You Convert’s 2016 Online Sales & Marketing Summit in Denver, CO. Led by Mike Lyon and Kevin Oakley , the Summit featured two days of interactive discussions and training on the latest...
How to Handle Online Activity Notifications
A prospect is live on your website – now what? Lasso’s Website Analytics include a feature that notifies you when a prospect is live on your site. You’re able to see which pages they’re visiting and how long they spend on each page. While it makes for...
Recap of Execute 2016: Jeff Shore Sales Leadership Summit
Last week Angela McKay and Dave Betcher from the Lasso team joined Jeff Shore for his annual Sales Leadership Summit – Execute 2016. Held at the Loews Hotel in Coronado, CA, the two-day summit featured guest speaker Brian Tracy, a dinner cruise with breathtaking views...
What the Olympics can teach us about sales follow-up
Besides their super-human qualities, what REALLY distinguishes Olympic athletes from the rest of us is their determination and persistence to be the greatest. During challenging times, they’ve developed the mental willpower to acknowledge the setback, learn from it,...
Fall Cleaning
How to Prepare Your CRM for Fall Selling Season It's hard to think about fall when summer temperatures are still scorching. The truth is, many kids are already back in school, and families are getting back to regular routines. With fewer distractions, the fall selling...
OSC of the Year Mentions Lasso as Key to Success
We're honored that NAHB's 2016 Online Sales Counselor of the Year, Jennifer Barkan, mentioned Lasso in this Professional Builder feature story! She discusses how she grew Rose & Womble Realty's online sales program, more than doubling her division's share of sales...
Avoid the Summer Slowdown
5 Ways to Maintain Lead Flow through Database Marketing While we love summer for all that it brings – warm weather, beach trips and cookouts – there’s one thing that we in homebuilding can do without – slower sales. With kids out of school and adults on holiday, our...