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    Why CRM is So Much More than Contact Management

    Myers Barnes said recently in this video that “Selling on-site has changed more in the last three years than it did over the previous 50.” He is spot on.  Today, 92 percent of homebuyers shop online, consumers are better informed than ever, and they …click for more...

    The New Rules for New Home Sales Conference

    New home sales strategist Myers Barnes and Internet sales pro Mike Lyon are teaming up to present The New Rules for New Home Sales, a sales conference March 3 & 4 in Virginia Beach geared exclusively to salespeople, sales managers, and online sales …click for more...

    See You in Vegas! Lasso Events at IBS 2014

    The International Builders’ Show is just around the corner - February 4-6 in Las Vegas - and the Lasso team can’t wait! We always enjoy meeting new people and seeing good friends, so we’re excited to be either sponsoring or participating in severa…click for more...
    Melinda Brody

    The TRUTH About Honest Feedback | Webinar with Melinda Brody

    The only way for salespeople to improve is to be able to handle direct, honest feedback on sales performance, and as a manager, there is an art to delivering feedback so it is HEARD. On Thursday, January 23, 2014, video mystery shopping and sales traini…click for more...
    How Recent Google Changes Impact Email Marketing

    Image Not Displayed: How Recent Google Changes Impact Email Marketing

    Google has rolled out a new set of Gmail changes that will impact marketers’ access to certain email metrics, like open rate. Until recently, when a Gmail user received an email from a marketer, the user had to click to “display images below” from…click for more...
    Start the New Year with a Clean CRM Database

    Starting the New Year with a Clean Database

    It’s almost a new year, and if you’re like most folks, you’ve already made a list of resolutions that will help you be a healthier, happier person in 2014. Now, have you also made a list of professional resolutions? You know, goals that will help yo…click for more...
    Happy Holidays from Lasso CRM

    Happy Holidays from Lasso!

    We’d like to take a moment to wish you Happy Holidays and say “Thank You” for being a client, supporter and friend. We are fortunate to work with the best in new home sales and marketing, and look forward to helping you meet and exceed your goals …click for more...
    Stepper Custom Homes partners with El Salvador's Sowers of Jireh

    A Gift 10 Times Over: Stepper Custom Homes Gives Handmade Quilts to Help Families in El Salvador

    We are fortunate to work with a dynamic and talented group of homebuilding professionals. Our clients wow us daily with their passion, dedication and innovation within the industry, and at times they overwhelm us with their commitment to community. Step…click for more...
    Melinda Brody

    Video Mystery Shopping: You Had Me at Hello!

    Today's guest blogger is video mystery shopping expert, sales trainer and author, Melinda Brody. This post originally appeared on Melinda's Blog. In Chapter 2 of my new book, They Said What??!! Behind the Scenes of 25,000 Undercover Video Mystery Shops,…click for more...
    email marketing for home builders

    Never Judge an Email by its Open Rate

    This post originally appeared on RealEstateCRMSoftware.com. You’ve spent hours crafting a beautiful email to your database. You’ve tested it, got the right balance of text and images, it’s been designed for mobile, and you’ve even created a coupl…click for more...
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