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    How to Shorten the New Home Sales Cycle

    In the new home sales industry, we’re constantly holding out hope that the next prospect who registers online or walks into the sales center will write a contract and close within 30 days. While that does happen every now and again, the equally imperati…click for more...

    Are You Entering the Right Information Into Your CRM System?

    As many of us know from first-hand experience, buying a home is highly emotional. Real estate sales agents sell the concept of “home” more than merely a house. In fact, during the buying decision, emotion is nearly twice as important as logic. To acco…click for more...

    REALTORS(R): Can’t Live with ‘Em, Can’t Shoot ‘Em!

    Have you ever worked with a REALTOR® who just didn’t seem to want to close the deal? Do you wish it were easier to work together to accomplish everyone’s ultimate goal – to sell a home? On Thursday, November 14, 2013, Kimberly Mackey of New Hom…click for more...

    Keyword Not Provided | Recent Google Changes and What They Mean

    What’s Changed? If you’ve looked at your Lasso Analytics or Google analytics reports lately, you may have noticed an increase in the number of  ‘N/A’ keywords.  The search engine giant Google has recently changed the way keywords are tracked by…click for more...

    The Market is Back, Why Do I Need a CRM Strategy?

    The statistics are encouraging. Home buyer confidence is up, foreclosures are down, home prices are leveling out, and the market is starting to shift from a buyer’s to a seller’s. You’re seeing it as both traffic and sales start to pick up. Things a…click for more...

    Get Results from Your Listings with New Home Feed

    Do you ever wonder which new home listing directories are most effective? Or if your current listings are doing the job? On Thursday, October 3, Lasso teams up with Rick Phillips, CEO of NewHomeFeed.com to answer all your questions about listing directo…click for more...

    Special Characters in Email Subject Lines – Yes or No?

    There are countless articles and blog posts dedicated to crafting the perfect subject line. Here's one from Lasso that we published a while back.  The truth is no one has perfected the subject line. The main reason is that different tactics work for dif…click for more...

    Recreating Offline Experiences Online

    For many real estate professionals, a successful home sale process of the past may have looked something like this: These days, however, the sales process is a lot less linear. It could look something like this: Do you see how much time is spent online …click for more...

    Start Fresh, Buy New Aims to Persuade Home Buyers

    At the Jeff Shore Sales & Marketing Summit, held two weeks ago in Austin, the folks from new home listing website NewHomeSource.com presented this video: The reaction from the audience of new home industry executives and managers was palpable becau…click for more...

    Recap of Jeff Shore Sales and Marketing Summit 2013

    Last Thursday and Friday, Lasso CEO Dave Clements and VP of Sales Dave Betcher attended Accelerate 2013: The Jeff Shore Sales & Marketing Summit, held at the historic Driskill Hotel in Austin, TX. Over 150 new home industry CEOs, owners and executiv…click for more...
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