The Lasso Blog
Tips for Finishing the Year Strong
2017 Ain't Over Just Yet Guest post by Jen Barkan of Do You Convert The summer comes to a close and fall begins. The kids head back to school, the sunny days get cooler, and the holiday season is fast approaching. With just a few months remaining on the calendar for...
Are Your Email Images Pixel Perfect?
We live in an age of visual culture, where adding great images to your email is crucial to open and click rates. Ensuring your template images look great across all devices and all email clients requires a bit of attention. Today, we’re answering a few big questions...
Manage Auto-Reply Emails Directly within Lasso
Auto-Reply Emails Now Hosted by Lasso Lasso can now host the auto-reply emails that registrants receive after they sign up on your website. Previously, auto-reply emails were hosted by the web developer, and required additional steps and time if a client wanted to...
A Faster Way to Create Emails in Lasso
Email is an important component when communicating with your prospects, which is why you need to give it the attention it deserves. There are a host of things to do to make sure your email is effective, but it’s also important that your email looks good. After all,...
5 Ways to Improve Email Deliverability
Email Marketing Fast Fives | Article #4 Lasso’s monthly blog series, Email Marketing Fast Fives, explores best practices in email design, list management, and deliverability in 5 easy tips per article. Nobody wants to think about failures when sending marketing...
5 Lasso Features That Will Save You Time
Whether you are a long-time user or just getting up to speed, Lasso is a powerful CRM filled with functionality--lead collection and management, email automation, website tracking, inventory control, contracts...the list goes on. With so much available, I thought I’d...
Lasso to Sponsor Jeff Shore Sales Leadership Summit 2017
Hundreds of real estate sales leaders. Two days of insight, takeaways and networking. Lasso is thrilled to sponsor the Jeff Shore Sales Leadership Summit 2017, August 17-18 in Coronado, California! This two-day event will help hundreds of real estate leaders...
Is It Time to Grow Your Online Sales Team? Webinar Q&A
Last week, Lasso hosted a live panel discussion on growing an online sales team for a home builder or developer. Our panelists shared 40 minutes of advice, tips and personal growth stories. There were a few questions we weren’t able to answer live on the webinar, so...
Lasso to Attend SEBC 2017
Lasso CRM is sponsoring the SEBC Business Management Education Track, July 27-28 The Lasso Team is heading to Florida! We’re excited to participate in the Southeast Building Conference (SEBC), July 27-28 in Kissimmee. SEBC is the largest building industry trade show...
5 Ways to Build Your Best Email List
Email Marketing Fast Fives | Article #3 Lasso’s bi-monthly blog series, Email Marketing Fast Fives, explores best practices in email design, list management, and deliverability in 5 easy tips per article. Before an email is even designed, list building is the most...
Webinar | Is It Time to Grow Your Online Sales Team?
Live Panel Discussion July 11th at 9 AM Pacific On Tuesday, July 11th, Lasso’s Sara Williams hosts a live panel discussion on growing your online sales team. She’ll talk with three of the new home industry’s top Online Sales Counselor team leaders - Anna...
Meet with the Lasso Team at PCBC
We are counting down the days until sunny San Diego and PCBC! Several members of our senior team are attending this year, and would love the opportunity to meet with both potential and existing clients. Learn about Lasso’s latest product innovations that are helping...
5 Design Rules for Successful Email Marketing
Email Marketing Fast Fives | Article #2 Lasso’s new bi-monthly blog series, Email Marketing Fast Fives, explores best practices in email design, list management, and deliverability in 5 easy tips per article. Email design doesn’t have to be complicated to be...
Client Success Story: Challenger Homes
Humble Beginnings Challenger Homes has seen both steady success and rapid growth. The company began 17 years ago as a start-up in the owner’s garage. Through a commitment to making life better for local families, they grew quickly and diversified their product line....
5 Ways to be CASL Compliant by July 1st
Email Marketing Fast 5 Series | Article #1 Lasso’s new monthly blog series, Email Marketing Fast Fives, explores best practices in email design, list management, and deliverability in 5 easy tips per article. The Canadian Anti-Spam Legislation, or CASL, comes...