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    5 Ways to Avoid the Summer Slowdown

    Maintain Home Buyer Lead Flow through Database Marketing While we love summer for all that it brings – warm weather, beach trips and cookouts – there’s one thing that we in homebuilding can do without – slower sales. With kids out of school and…click for more...
    The Goal of a Sales Process

    The Goal of a Sales Process

    The goal of a sales process is not to close homes. That may seem counterintuitive, but think of how many steps there are in a sales cycle: Awareness Initial interest Engagement Relationship Building Conversion The goal of a sales proces…click for more...
    Email Marketing Webinar Q & A

    Elevate Your Email Marketing | Webinar Q & A

    Earlier this month, Lasso's Dave Betcher presented a webinar on the topic of email marketing, and we had a few great follow-up questions. We’ve consolidated them here to the most commonly-asked questions, along with our suggestions.   1) I…click for more...

    Kerry Mulcrone Presents: Purpose, Productivity & Profits [WEBINAR]

      It's hard to believe, but we're already halfway through the year. Are you on track to achieving your goals for 2016? The pressure to stay relevant, to stay ahead of the curve, while staying sane cannot be overstated in today’s world. Th…click for more...
    Using Your CRM Post-Sale

    Using Your CRM Post-Sale

    The goal of Customer Relationship Management is to move your prospect through the sales funnel to a closing. But did you know that CRM is still a powerful communications tool to use post-sale? New home sales is no different from any other industry;…click for more...

    How to Reach Millennial Homebuyers with CRM

    Some argue that millennials are vastly different from the generations before them. While different cases can be made for attitudes, values and motivations, one thing is for certain - this is the first generation to grow up with the Internet and smart …click for more...
    How to Personalize Marketing Emails in Lasso

    How to Personalize Marketing Emails in Lasso

    By "marketing" emails, I mean “mass” emails, rather than 1-to-1 communication to a specific prospect. Actually, I don’t really like the term “mass,” because emails today should not be so. According to Aberdeen, personalized emails improve …click for more...
    How to fix the image rendering issue in Outlook 2010 and 2013

    How to Fix the Image Rendering Issue in Outlook 2010 and 2013

    If you have noticed that your marketing emails look different in Outlook 2010 or 2013 compared to Gmail or other email providers, the cause could be how this version of Outlook renders images. Most email providers recognize images in terms of pixel si…click for more...
    Social Media Toobox

    Social Media Toolbox | Lasso Webinar April 21st

    Are you a home builder who's unsure of how to use social media to connect with buyers and drive sales? If so, our next webinar is for you! Lasso is excited to partner with "THE ad agency for home builders," Group Two Advertising, for SOCIAL MEDIA T…click for more...

    Highlights of the 2016 Home Builder Follow-Up Survey [INFOGRAPHIC]

    Lasso teamed up once again with Do You Convert to conduct our annual survey of home builders' online follow-up practices. In past years, we surveyed over 200 of the nation’s top builders. This year, we took a different approach by focusing on a nat…click for more...
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