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    TED Talk Review: Why great architecture should tell a story

    An Eye on TED: Why great architecture should tell a story

    "If form follows fiction, we could think of architecture and buildings as a space of stories, stories of the people that live there... and we could start to imagine the stories our buildings create. In this sense, I am interested in fiction, not as the …click for more...
    2016 Sales and Marketing Tips

    Top New Home Sales and Marketing Tips for 2016

      Last year's post, "Top New Home Sales & Marketing Tips for 2015", was an incredible success, so we're back with a 2016 compilation of advice from 24 of the new home industry's top experts! This year our topics cover sales, marketing …click for more...
    Lasso's 2016 Must-Read Book List

    Lasso’s 2016 Must-Read Book List

    If you’ve set New Year’s resolutions to be a better person, or to be a rockstar on the job, our 2016 list of must-reads can help! We genuinely admire these authors, and know from working with each of them the difference they can make for people pe…click for more...
    Happy Holidays from Lasso

    Happy Holidays from Lasso

    Dear friends, As we near the end of 2015, on behalf of the entire Lasso team, I would like to wish you and your families the very best during the Holiday Season and for 2016! For the last decade, Lasso has had the privilege of providing our CRM …click for more...
    Prepare Your CRM for the New Year

    Prepare Your CRM for the New Year

    With the New Year only a few weeks away, it’s the perfect time to clean up your customer database. Old data can sometimes be bad data, particularly if you don’t know who is still interested in buying a home. With the slowdown in traffic this time …click for more...
    Lasso CRM Integrates with Mark Systems' IHMS

    Lasso CRM Integrates with Mark Systems’ Home Builder Software, IHMS

    Integration provides clients with seamless transfer of data at every stage of home-buying cycle, from lead to purchaser to homeowner. VANCOUVER, Canada (November 30, 2015) – Lasso Data Systems, the recognized leader in CRM and marketing automation s…click for more...

    Holiday Marketing Tips for Home Builders

    The holiday season is well underway! While some new home markets experience a slowdown in sales during the holidays, it’s actually a perfect time to market your communities. Consumers are paying attention to media of all forms, and while they may wa…click for more...
    Troy Reierson joins Lasso CRM

    Troy Reierson Joins Lasso CRM as Sales Director

    Reierson to play key role in accelerating Lasso’s USA growth plan Vancouver, Canada (November 18, 2015) - Lasso Data Systems, Inc., the leading designer and developer of cloud-based, “on-demand” Customer Relationship Management (CRM) software…click for more...

    Five Tips for CRM Adoption

    As the person responsible for sourcing a new CRM system, you’ve done your research, found the solution that best fits your business needs, and made the initial investment. You’ve worked diligently alongside your client director to personalize th…click for more...

    Highlights of the 2015 NAR Digital Real Estate Report

    The National Association of REALTORS® recently released the 2015 Real Estate in a Digital Age report. Most salespeople and marketers recognize that nearly all homebuyers today are online, but the report took a close how people are using technology. H…click for more...
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