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    Successful Workforce

    Attracting a High-Performing Workforce | Fresh Perspectives Webinar

      Are your compensation practices organized and do they reward performance? Do your employees have clear expectations for work performance? Are your employee relations innovative and sustainable? Do your employee policies change and g…click for more...
    10 Ideas to Jumpstart Your Homebuilder Blog

    10 Ideas to Jump Start Your Homebuilder Blog

    You’ve heard blogging is a bid deal if you want to increase web traffic. But why? In a nutshell, Google’s (and other search engines’) algorithms give more weight to web pages that are constantly updated with relevant, informative material. The easie…click for more...
    Sales Management by the Numbers

    Sales Management by the Numbers | Fresh Perspectives Webinar

    Are your sales consultants consistently selling at least one new home per week? If not, this is program for you. Learn the formula for success from a Sales and Marketing Management Consultant who continues to walk in your shoes daily and who personall…click for more...
    Selling the Value of Green Homes

    Selling the Value of Green Homes | Fresh Perspectives Webinar

    You know that building green is “in,” but beyond the good it does for the environment, do you know the profound effects it can have on homeowners’ safety and comfort? Homebuyers, particularly women, are becoming more aware and educated about …click for more...

    Online Sales Counselor Tip of the Month | Preparation

    Once an Online Sales Counselor program is launched, your may find yourself overwhelmed with leads. This is a good thing! It means your online marketing program is working and prospective homebuyers are finding your community and reaching out for informa…click for more...
    Customer Service is Not a Department

    Customer Care & Service | Fresh Perspectives Webinar

    Lasso CEO Dave Clements said it well, "Everyone knows that the Internet has changed the world, and it's certainly changed the homebuilding industry. So what really remains as the primary differentiator in the industry today is Customer Service.” …click for more...
    content is king

    Content is King | Fresh Perspectives Webinar

    Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google's search algorithms, the best way to drive traffic and improve search rankings is with content mar…click for more...

    Online Sales Counselor Tip of the Month | Follow-Up Process

    This is a question that is asked over and over again. If a lead is not responding, how much follow-up is too much? Are you following up enough? For unresponsive leads, a follow-up process should be 60 days long and include approximately 11 steps (a com…click for more...
    State of Social Media 2015

    The State of Social Media 2015 | Fresh Perspectives Webinar

    It's been said that one year in the real world is like five on the Internet. So that means a lot has happened in digital media since 2014. For the past few years, "The State of Social Media" has offered you a broad look at the latest developments, but…click for more...
    Top 10 Reasons to Choose Lasso CRM

    Top 10 Reasons to Choose Lasso

    To help celebrate Lasso’s 10th Anniversary, we thought we’d share 10 reasons why homebuilders, developers, and sales agencies across North America choose Lasso for their lead management and marketing automation needs! 1. WE EQUIP YOU TO SELL MO…click for more...
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