The Builder Tech team is back! And we’re so excited that PCBC 2013 is right around the corner. This year, Builder Tech is sponsoring two fantastic, must-attend events.

On Thursday, June 6, PCBC presents the first ever Digital Technologies Forum. Hosted by Mike Lyon of DoYouConvert.com, and Steve Ormonde of Focus 360, this day of educational sessions will help you leverage the potential of online and social tools to target, reach, build relationships with and convert prospects to purchasers.

After all that learning, you’ll be ready for refreshments! Immediately following the forum there will be a cocktail reception hosted by your Builder Tech friends. Even if you are unable to attend the forum, stop by afterwards for a drink, light appetizers and great company with some of the industry’s most leading-edge thinkers. Spaces are limited, so be sure to RSVP early. See you in sunny San Diego!

Register here for the Digital Technologies Forum.

RSVP here for the Builder Tech cocktail reception.

The Builder Tech sponsors:

Zillow | Builder Designs | Focus 360 | NewHomesDirectory.com | New Home Feed | Lasso CRM

We would like to say a big “Thank You” to Matt Riley of Raleigh-based Royal Oaks Building Group. Matt was kind enough to film this thoughtful testimonial video about his experience implementing and using Lasso CRM software.

Through a collaborative discovery process, we were able to help Matt and his team implement a customer relationship management program that works in accordance with their specific needs. From sales processes to email marketing programs, together we crafted solutions that allow the Royal Oaks team to manage their sales and marketing activities quickly and easily, allowing them to focus on making and closing deals.

Please watch the video below, and let us know how we can help your organization do the same!

For more video testimonials about how Lasso CRM helps home builders, developers and sales and marketing companies, subscribe to our YouTube channel.

With the rapidly evolving real estate market and constant changes in new home financing, sales professionals need to be equipped with the very latest information. To help prepare you to educate and influence your buyers, HomeStreet Bank’s Anthony Grasst returns to the Lasso Webinar series for “The Latest in New Home Financing: What Sales People Need to Know,” a unique and powerful look into how financing impacts the decision to purchase a new home.

In this 60-minute webinar, you’ll learn how to:

• Explain financing in an emotional language your buyers understand and increase sales.
• Turn your buyers’ fear of financing into a reason to buy!
• Create financing incentives that, dollar for dollar, are three times as powerful as price adjustments.
• Drive urgency by learning how to explain today’s extraordinary rates!

Please join us Thursday, May 23, 2013 at 9 a.m. PDT/12 p.m. EDT. Space is limited; register for this webinar today!

About Anthony…

Anthony Grasst

Anthony Grasst is a regional builder manager for HomeStreet Bank. He works with hundreds of builders and Realtors®. He is a regular speaker at home builder association events, teaching Realtors®, builders, and condominium developers sales and marketing strategies for today’s market.

Anthony is an accomplished real estate finance professional with more than 18 years of experience in real estate sales, construction lending and development, and sales training. He holds a BA in Economics from the University of Washington, an MBA in Business Management, and is a Certified Real Estate Instructor. Contact Anthony at Anthony.Grasst@homestreet.com.

The housing market is radically rebounding and momentum has up-shifted in just about every market across the country.  So the question is, how do you excel while you simultaneously accelerate?

If you’re looking to maximize both profits and market share this year, consider registering today for the Jeff Shore Sales and Marketing Summit on August 15^th and 16^th in Austin, TX at the historic Driskill Hotel.  This year’s theme is ACCELERATE 2013. Bold Leadership. Maximum Market Share.

Geared to new home sales and marketing leaders, this two-day seminar features an impressive roster of industry leaders, led by real estate sales expert Jeff Shore, who will share cutting-edge  ideas in research and best practices. Lasso is proud to be a sponsor of this exciting event!

Priority Registration is available through April 30 and offers a savings of $100. Prices increase after that date, so don’t wait any longer! Download the full brochure and register for this event here. You’ll come back stronger, smarter, and more capable than ever.

For a sneak peek at Jeff’s engaging presentation style, download his latest Lasso webinar: Be BOLD. Sell Big.

We look forward to seeing you in Austin!

Jeff Shore speaking at the 2012 Sales and Marketing Summit

The Driskill Hotel in Downtown Austin, TX

One of our favorite webinar presenters is back! Jane Meagher, national design studio and homebuilder marketing expert, will lead a discussion on Tuesday, April 23, 2013 on the Five C’s of Influence. In this 45-minute, online workshop, Jane will demonstrate how we can leverage the following Five C’s to increase option sales in our communities.

1. Connection
2. Contribution
3. Communication
4. Color & Contour
5. Customer-Centric Course of Action

Jane Meagher, President of Success Strategies

Learn how to think more like a retailer to influence your homebuyers and lead them in the direction you want.

Jane’s vast experience in the new home and design industries as a consultant, speaker, trainer and author contributes to her engaging and informative presentation style. She is President of Success Strategies, the nation’s only full-service design studio creation, strategy and training experts. To learn more, visit www.opt4success.net.

For more information about Lasso webinars, visit us on the web, or you can register now.

Cut Through the Clutter, the newly-published whitepaper from Lasso CRM, guides readers step-by-step through the process for planning, creating, and analyzing a successful marketing email in the new home sales industry.

This document demonstrates the value in planning your email campaign just as you would any major marketing initiative, and shares very specific pointers for creating emails that get opened and read.

Learn about HTML programming, concept and content, and designing for mobility. Understand what to look for in reporting metrics to achieve even greater engagement, and how your home builder CRM is key to your email marketing success.

To get started, download the whitepaper here.

Real estate sales expert Jeff Shore returns for another interactive and informative webinar with Lasso CRM on Wednesday, April 3, 2013. In this 45-minute session, Jeff will answer the elusive question, “Why do some sales professionals excel where others falter?” He will provide specific steps to begin building your “Sales Boldness” muscles while laying the foundation for setting and achieving breakthrough sales goals in 2013. Take a look at this YouTube video of Jeff describing the “Boldness Muscle.”

Jeff Shore is a contemporary expert in sales and sales management who provides training and consulting expertise to companies large and small across the globe. He is the author of four real estate sales books, including the best-selling Deal With It! and The 4:2 Formula: Getting Buyers Off the Fence and Into A Home. To hear more from Jeff, sign up for his weekly video newsletter at jeffshore.com.

Learn more about this webinar and register here today.

On April 23-24, 2013, Jason Forrest of Forrest Performance Group will lead an interactive seminar in Dallas, TX that will change the way you view sales management. Geared to new home sales managers and directors, Leadership Sales Coaching: The Seminar will cover 15 specific strategies that will transform your training approach into a sales coaching program. Through discussion and experiential exercises, learn how you can make a real difference in your teams’ lives and lead them to fulfill their potential as sales professionals.

The seminar will be held at the ultramodern NYLO Dallas/Las Colinas Hotel. Early bird registration has begun. For more information, download this brochure or visit www.ForrestPerformanceGroup.com

About Jason…

Sales professional, author, professional speaker, and consultant to homebuilders, Jason Forrest is a “culture change expert” whose job is to help new home sales teams increase sales and retention rates through Leadership Sales training. Two of his books, Creating Urgency in a Non-Urgent Housing Market and 40 Day Sales Dare, are both top sellers on Amazon.com. He is the creator of Leadership Selling® and Leadership Selling® for Coaches, a 33-week blended-learning training curriculum for new home sales.

Get ready to change how you think about new home sales. Jason Forrest, Chief Sales Officer and Management Coach at Forrest Performance Group, will lead a 45-minute Lasso webinar on Friday, March 15, 2013 to discuss how beliefs shape new home sales success.

Learn how to transform your company into a sales organization by knowing yourself and your team members, providing ongoing coaching (not just sales training), and communicating effectively. The hard-hitting sales leadership principles covered in this webinar will help your organization unlock its sales potential.

Jason Forrest

Sales professional, author, professional speaker, and consultant to homebuilders, Jason Forrest is a “culture change expert” whose job is to help new home sales teams increase sales and retention rates through Leadership Sales training. Two of his books, Creating Urgency in a Non-Urgent Housing Market and 40 Day Sales Dare, are both top sellers on Amazon.com. He is the creator of Leadership Selling® and Leadership Selling® for Coaches, a 33-week blended-learning training curriculum for new home sales.

Learn more about this webinar and register here today.

Congratulations to four of Lasso’s outstanding clients for their achievements at the 21^st Annual Georgie Awards® Gala, held this past Saturday at the Vancouver Convention Centre West. The Georgie Awards®, presented by the Canadian Home Builders’ Association of British Columbia (CHBA BC), highlight and celebrate excellence in home building.  Winners of the prestigious awards are chosen from up to five finalists in each category by a panel of expert judges. The competition was tough this year, so we’d like to say, “Job well done!” to our clients who won. They are:

Adera Development Corporation
2012 Winner – Sustainable and Innovative Community Award: seven35, North Vancouver BC
2012 Winner – Salesperson of the Year in New Home Construction: Stephanie Sonnenberg for Salus /zen/Breeze, Surrey BC

Capital City Centre – Colwood (Victoria) BC
2012 Winner – Best Sales Centre

Fifth Avenue Real Estate Marketing Ltd.
2012 Winner – Best Signage: Collection 45, Vancouver BC

MAC Marketing Solutions
2012 Winner – Best Logo: Yu at Wesbrook Village, UBC, Vancouver BC
2012 Winner – Best Brochure: Meccanica, Vancouver BC
2012 Winner – Best Project Specific Website: Meccanica, Vancouver BC

Please join the Lasso Team in congratulating these companies for their well-deserved success!

seven35 (Photo Credit: Adera.com)

Sales Centre, Capital City Centre (Photo Credit: capitalcitycentre.ca)

Signage, Collection 45 (Photo Credit: georgieawards.ca)

Brochure, Meccanica (Photo Credit: georgieawards.ca)