Ask Sara

She's got the answer.


Sara Williams

Sara Williams is Lasso's Sales Director, one of the original Online Sales Counselors of the new home industry, and the recipient of NAHB’s first-ever Online Sales Counselor of the Year Award at The Nationalsâ„ .

She used Lasso CRM software for over six years before joining the team, and now easily relates to prospective clients and offers solutions based on her own experiences.

Examples of commonly asked questions include:

1. Do you offer training and support for my team
2. How long does it take to implement Lasso?
3. How can I ensure my sales people are using Lasso?
4. Can we import data, like REALTOR® lists and existing prospects?
5. What type of information does Lasso track?
6. Is Lasso customizable?

"Lasso is by far the most effective CRM system I used as an Online Sales Counselor. I was able to manage a database of over 4,000 leads, maintain a 50% appointment conversion ratio, and contribute to 50% of total sales volume for my homebuilder. Now, as Lasso's Sales Director, I offer prospective clients specific, real-life examples of how Lasso can help them achieve better sales and revenue results. It's a game-changer!"

If you have a question about CRM or lead management, you can reach Sara by calling 412.992.7417, emailing her at, or completing the brief form below. Thanks for your interest in Lasso!

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